AI is a powerful tool that can help everyone work smarter, more creatively, and more efficiently. It also creates significant risk if we don’t handle it with care. Check out…
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Drinking has long been woven into the fabric of our lives, from corporate events to networking gatherings. Whether it’s the Friday happy hour or the celebratory toast at a company…
As the climate change conversation heats up, federal and state policymakers will increasingly incentivize consumers to switch to electric vehicles. President Joe Biden’s infrastructure bill, which passed the U.S. House in November with…
Across the country, state-run agencies create programs and resources to advance their missions. Their goals typically center on supporting the health, happiness, prosperity and well-being of their states and residents.
Across the country, state-run agencies create programs and resources to advance their missions. Their goals typically center on supporting the health, happiness, prosperity and well-being of their states and residents.
Instead of recklessly cutting costs while alienating readers, creating a death spiral, the new mission-driven Colorado News Conservancy will embrace a long-term, sustainable model to grow a loyal audience and keep local journalism in local hands.
Government and health care organizations must overcome understandable skepticism toward the vaccine among some minority groups. Following three basic communications practices can help.
Your stakeholders – whether they are patients, students, employees or parents – want and need to stay informed, understand how COVID-19 is impacting your work, and know about resources that...
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Economists are predicting that the employment rate may not go back to pre-COVID levels until the end of this decade, and that as many as 40 percent of the jobs...
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When I was in my 20s, I was filled with angst. The future seemed a vast and amorphous space. I had moved to Boston to find myself, but often felt...
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In social marketing, individuals from low socioeconomic backgrounds are often primary audience targets. That’s because poverty creates tangible inequities that impact the health, access to education and economic opportunity of...
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If you manage your organization’s social channels, you’ve likely noticed that it’s become a whole lot harder to get boosted posts and ads approved by Facebook —particularly if you work...
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In my family and workplace, we have watched and talked about the news this week, sharing in the horror and senseless tragedy of George Floyd’s death and the resulting protests...
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Big news, world. Instagram has officially passed Snapchat as the most-used social platform by teenagers, according to one survey conducted this fall. Twitter and Facebook follow as the third and...
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We recently hosted a happy hour with our friends from the Communications Network, using it as an opportunity to explore the emerging issue of ungendered and nonbinary communications. A group...
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Like many professional/trade associations, generating interest in their issues and reaching younger members are critical and ongoing challenges. For this installment of the Next 20, we sat down with the...
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During my time at SE2, I’ve been blessed to work on important issues such as preventing kids from smoking and vaping, strengthening community hospitals, providing quality preschool for more young…
On a recent Friday morning, our team gathered, coffee in hand, for a video training from a panel of strategists at YouTube. The training began with a single stage-setting fact:...
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Those of us who work in corporate social responsibility have long trumpeted the benefits of our department. CSR tells our company story and helps build our political capital. It creates...
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Reddit, the social media platform that has coined itself “the front page of the internet” and is home to endless social forums, isn’t as dark and disturbing as some might…
Associations and professional societies that lack a solid Millennial membership are destined for trouble. As an association leader, you’ve certainly experienced some of the unique challenges of working with and...
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Nielsen’s recent report on research conducted with corporate marketing executives has some interesting, though not entirely unexpected insights. Now we consider how those insights can inform our efforts on behalf...
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Fifty years ago today, a group of New Yorkers stood up and fought back against discrimination based on sexual orientation. The Stonewall uprising was a turning point towards equality for...
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Renny Fagan is the president and CEO of the Colorado Nonprofit Association, which has 1,300 member nonprofit organizations across the state. The Association provides knowledge, resources and advocates for the...
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For the first time since the 1940s, people of retirement age outnumber teens and young adults in the workplace. Today, you are just as likely to work with a Baby...
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This photo of my daughter, Charlotte, was taken shortly after Barack Obama was elected president in 2009. The caption to the drawing says Charlotte, who was five years old, wishes...
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When students and parents walked out of a vigil last night that had been planned in remembrance of Kendrick Castillo, the student who was tragically killed in the recent shooting...
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Our last trend from SXSW focuses on voice-enabled devices like Alexa or Google Home. The head of Alexa video and the VP of Comcast Research and Development (editorial note: Comcast...
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Equality, and particularly its impact on minorities and women, was a consistent theme at #sxsw2018. From workplace equity to the role that the tech and marketing industries must play, from...
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The social impact generation (i.e., Millennials and Gen-Z) don’t just want products and services that meet their needs; they’re demanding that brands also have a positive social impact. As private-sector...
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There is a believability crisis. It isn’t new; but over the past year-and-a-half, it certainly has worsened. Claims of “fake news” and “alternative facts” are just a symptom of a...
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By the end of 2021 more than 70 million U.S. households will have a voice device in their home (e.g., Amazon Alexa, Google Home, smart speaker). To put that in...
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Trend Two: Dissolving Traditional Gender Identities Facebook’s global content strategist and its director of insights marketing presented proprietary research it conducted on its user base to identify and understand how...
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According to the 2018 Edelman Trust Barometer, the industry standard for measuring consumer trust, only 48 percent of the general population in the United States trusts advertising, falling from 58...
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This report focuses on: Telling More (and Better) Stories Storytelling has been a recurring trend for several years. (SE2 has been talking about it for 20 years.) What was different this...
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Integration of bots, artificial intelligence and rich communication services may signal the end of the website and app era…
Kelly Brough is president and CEO of the Denver Metro Chamber of Commerce, which represents 3,000 companies and their 300,000 employees. Previously she directed an internationally recognized leadership program, served as...
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In today’s digital world, anybody with a smartphone is a content creator. TikTok, the trending app where users record and upload 15- to 60-second creative video clips set to music,...
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Last year, The Denver Post became the national poster child for how tough times at newspapers threatened access to quality local news. Today, however, Denver news consumers can choose from...
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Since 90 percent of the information received by the brain is visual, it's no surprise that technology is evolving to work with our brains - instead of forcing our brains...
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Any conversation about mental health can be complicated by stigma. But when the concern relates to the behavior of a young child, the fear of being labeled or excluded can...
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If you’re putting all your eggs in the social media basket, you may to think again. The rise of the social media sabbatical is here. It’s time to diversify your communications tactics.
“A healthy community is a community fueled by productive work and motivated by care for one’s neighbor.” This statement prompted both murmurs of agreement when shared with a room full...
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Americans – particularly Millennials and Gen-Z – increasingly don’t identify as a specific gender. What does that mean for how we try to reach and engage people on issues?
When SE2 launched 20 years ago, we communicated through landline phones and dial-up Internet. Google didn’t exist yet, so online searches were a slow and hit-or-miss proposition. Large electronic files...
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Search engine optimization (SEO) is of course a top priority when marketing products and services. But it may not be top of mind for nonprofits, foundations, cause-marketing campaigns and behavior...
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My new Alexa (my second) has me thinking a lot about voice-enabled devices and their potential to fundamentally change how we consume content and take action on issues that matter....
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From fueling political revolutions to making overnight celebrities of average Joes, the power of social media is unlike any other communications medium of our time. As a result, social media...
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Millennials are confident, tolerant, self-expressive – and often passionate about social change. On track to be the most educated generation in American history, according to the Pew Research Center, Millennials...
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In Colorado, youth tobacco usage rates continue to decline, yet a shocking one-in-four high school students in the state vaped within the last 30 days.
There is one place where we’re “winning”: It’s our use and addiction to tobacco products. In fact, we’re killing it.
