SE2’s Brandon Zelasko attended South By Southwest this year and brought back several lessons for marketers.
Originally published in EdNewsDaily Even before the pandemic, most executives surveyed by McKinsey identified skills shortages at their companies (with more to come), but fewer than half understand how to fill those...
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A skilled workforce is a key to a strong economy. Yet, as the research shows, the lack of qualified talent in Colorado is inhibiting business growth. The pandemic has further...
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Grasstops outreach campaign communicates the value of the system to Colorado’s leaders
A new statewide campaign is empowering Coloradans with the facts so that they can make an informed choice when it’s their turn to get vaccinated.
Are you passionate about helping Colorado youth secure a brighter future? Do you want to gain experience in marketing? At SE2, we apply smart, innovative strategies to develop campaigns that change...
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Reddit, the social media platform that has coined itself “the front page of the internet” and is home to endless social forums, isn’t as dark and disturbing as some might…
Associations and professional societies that lack a solid Millennial membership are destined for trouble. As an association leader, you’ve certainly experienced some of the unique challenges of working with and...
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Fifty years ago today, a group of New Yorkers stood up and fought back against discrimination based on sexual orientation. The Stonewall uprising was a turning point towards equality for...
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Integration of bots, artificial intelligence and rich communication services may signal the end of the website and app era…
Two of the hottest issues in any organization are finding/recruiting supporters, donors and advocates, and then keeping them active. Influencer marketing presents new opportunities for nonprofits, associations, advocacy groups and...
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We get a lot of questions from clients about the latest trend in communications: influencer marketing. Nearly 60 percent of organizations use influencer marketing to spread the word about products,...
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If you’re putting all your eggs in the social media basket, you may to think again. The rise of the social media sabbatical is here. It’s time to diversify your communications tactics.
2017 was the year communications and marketing leaders embraced influencer marketing. In 2018, they’re doubling down. In fact, several industry sources report that half of all organizations engaged in influencer...
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Americans – particularly Millennials and Gen-Z – increasingly don’t identify as a specific gender. What does that mean for how we try to reach and engage people on issues?
With all the new technology available, it’s astounding that online display advertising — even at its best — often lacks the interactivity we expect from every other online platform. Marketers...
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My new Alexa (my second) has me thinking a lot about voice-enabled devices and their potential to fundamentally change how we consume content and take action on issues that matter....
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There is one place where we’re “winning”: It’s our use and addiction to tobacco products. In fact, we’re killing it.
2016 was the year communications and marketing leaders acquainted themselves with influencer marketing. Today, they’re investing.
Let me start by telling you there aren’t 27 things in this article. I stole that headline tactic from Buzzfeed, which last week ran an excellent series called Sex Ed...
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