About Us

To create real change, you have to start at the heart of the matter.

But in a complex world, the heart isn’t always easy to find. That’s where we come in.

We are a collective of creatives, challengers and changemakers who know what it takes to get to the heart of today’s toughest issues. We work at the intersection of policy, perception, behavior and culture to create inventive, real-time solutions with the power to move our world—for good.

From public health and education, to energy and health care—our clients are called to make change happen. And we are called to help them do it.

Let’s move our world together.

SE2 Creating Change Process

Our proven approach to creating sustainable change

Meaningful change happens when we impact individual behavior, shift social norms and change public policy – all together.

In our time-tested model, which we call the SE2 ChangecycleTM, each step creates momentum for the next – and the one after that. This unique process creates a positive cycle of change.

Our Team

We believe having diverse perspectives is crucial to developing successful campaigns to reach diverse populations. So from SE2’s earliest days, we have been driven to recruit broadly, work to remove barriers, and craft an inclusive vision for what SE2 and our industry will look like in the future.

SE2 is led by a woman and a second owner is part of the LGBTQ community. Over two decades, we have energetically recruited talented people whose diverse backgrounds and lived experiences enrich our internal culture and the storytelling and outreach we produce for clients. We empower our staff of 15 to advance their careers at SE2 and in subsequent positions within our sector. By providing opportunities for interns and early-career employees, we open doors for the careers of next generation leaders.

Meet the SE2 leadership team:

Susan Morrisey


Brandon Zelasko


Eric Anderson


Bazi Kanani


Shana Mugg


What to Expect from Our Team

Every issue that is important to our clients is important to us. We treat our clients with courtesy and respect, and consider their success, our success. We want them to enjoy working with SE2 and work hard to create an enduring partnership. When we partner, you can expect us our team to:

  • Immerse ourselves through discovery in every issue, acquiring the knowledge needed to understand client and audience perspectives.
  • Create opportunities to question, learn and grow alongside our clients — and offer support and training to help our clients grow their team.
  • Invest in and contribute effort toward innovative approaches that take our clients’ work beyond what they expect.
  • Give our clients our best, brightest and boldest thinking — ranging from practical and affordable  solutions to big and audacious approaches.

What Our Clients Say

SE2 is instrumental in helping us create compelling, impactful content which delivers the “why” and “how” that underlie how Comcast is serving and connecting our communities to what matters most. SE2 works within our vast organization to leverage the various platforms’ capabilities to ensure our influencers receive the information they need.

Leslie Oliver Director of Media and External Communications | Comcast

SE2 helped Anheuser-Busch highlight our longstanding commitment to Colorado and our significant new initiatives in the state. SE2’s communications support effectively dovetailed with our public affairs activities to tell an impactful story. They are fast to respond and work efficiently, supporting our team to ensure the job is done well.

Gilbert Canizales Regional Government Affairs Director | Anheuser-Busch