New COVID-19 Vaccine Campaign Educates Coloradans about Vaccine Safety and Effectiveness
The Challenge
SE2 and our long-time partners Inline Media, Lumenati, and Kupersmit Research are honored to support the Colorado Department of Health and Environment (CDPHE) to educate Coloradans about the COVID-19 vaccines.
A new statewide campaign is empowering Coloradans with the facts so that they can make an informed choice when it’s their turn to get vaccinated.
The far-reaching campaign puts an emphasis on communities disproportionately impacted by COVID-19.
The new COVID-19 vaccine education campaign explains why the COVID-19 vaccines are safe and effective and urges Coloradans to get the facts now so they’re ready when it is their turn.
Trusted messengers – including doctors and nurses of color and rural health workers – volunteered to serve as spokespeople in the TV spots and other materials.
The new Get the COVID-19 Vaccine Facts campaign, which will run through the end of March, uses various media to reach all Coloradans – including TV and digital advertising, community engagement, media outreach, and social media via influencers.
To amplify the campaign in local communities, a toolkit of campaign resources is available for local public health agencies and other community partners. Materials are available English and Spanish. If your organization is interested in promoting the campaign, a toolkit of resources can be accessed here.
It’s an honor to play a small part of the Herculean effort to combat this hopefully once-in-a-century pandemic. We thank all public health and health care workers for their relentless efforts to save lives.
To learn more about the COVID-19 vaccines, visit COCovidVaccine.org (English) and VacunaCovidCO.org (Spanish).
