Improve Readability and Visual Connection Most Americans read at a sixth-grade level (source)—yet too many marketing campaigns use language that’s overly complex. If a message takes too much effort to...
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Big news—we’ve officially moved into our new office in The Sudler building, right in the heart of Denver! We’re now just a block from the State Capitol, surrounded by energy,…
Sponsors love rainbows until doing real work gets involved. They slap logos on floats, pump cash into parades, and post glossy allyship on June 1. Then they vanish. This year,...
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Apple's earbuds came out with the iPod in 2001, but became iconic in the 2003 "silhouettes" ads—dancing shadows against bright backgrounds with white headphone cords. The message was clear: these...
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For months, I’d walk through my neighborhood, noticing the litter that collected along the sidewalks and in front of people’s homes. Candy wrappers, plastic bottles and cans, the occasional stray...
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Six years ago, we met Angel Ramirez, a Denver mom determined to quit smoking. At the time, she was deep in the struggle, juggling life, stress, and the weight of...
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Words and images hold power, especially when they reach people in ways that make sense to them. Too often, messaging and marketing get lost in translation—literally and figuratively. A word-for-word...
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Great project managers keep everything moving, but what makes them stand out? SE2 Senior Project Manager Laurie Hansen knows how to juggle timelines, budgets, and people while keeping work on...
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For a while, Tumblr seemed like a ghost town. After its heyday in the early 2010s, the platform faded into the background as Instagram, Twitter (now X), and TikTok took...
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Storytelling Week, celebrated in the first week of February, reminds us of the timeless power of narrative. Whether personal or professional, stories shape connections, inspire action, and create lasting impressions. ...
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Jack Cohen, an Associate at SE2, isn’t just a skilled communicator—he’s a problem-solver with a passion for breaking down barriers. Joining SE2 fresh out of college, Jack quickly adapted from...
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Diversity, Equity, and Inclusion (DEI) isn’t just a trendy buzzword—it’s a critical driver of business success. Yet, many companies today are backtracking on their commitments because of the current political...
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In an era of heightened polarization, advocacy organizations must adapt to build bridges and foster unity. Our white paper, Navigating Advocacy in a Polarized Climate: Strategies for Creating Cross-Issue Alliances...
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In a world increasingly dominated by digital media, effective advocacy demands strategies that meet audiences where they are. Our white paper, Leveraging Digital Media to Reach and Mobilize Key Audiences...
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Engaging with legislators isn’t just about presenting your case—it’s about crafting a message that resonates and builds meaningful connections. Our white paper, Tips and Tricks for Effective Legislator Engagement: Refined...
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Coalitions have the power to drive legislative victories, but building one that truly delivers results takes more than good intentions—it requires strategy, creativity, and bold partnerships. In our white paper,...
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As 2024 draws to a close, the marketing and communications world finds itself in a fascinating moment of transition. This year brought rapid technological advancements, shifting audience expectations, and putting...
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Every designer has go-to resources that spark creativity and help bring ideas to life. For me, SE2’s graphic designer, the key is balancing discovery with the right digital tools. Browsing...
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In recent years, the landscape of communication has undergone a seismic shift, driven by the rise of artificial intelligence (AI) and a notable decline in trust towards legacy news media....
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SE2 is excited to introduce Elizabet Garcia (she/her), a dedicated advocate for community-centered change and a powerful new voice on our team. With a career rooted in amplifying underrepresented voices…
How can shifting our focus from demographics to understanding values and motivations foster more meaningful conversations, even when discussing challenging topics? Perhaps never has this topic been timelier. More in...
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Making complex stories scannable for busy readers? Easier said than done. The training on Smart Brevity at The Communications Network’s ComNet 24 in Kansas City, led by Axios, reshaped my...
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Next year, ComNet, the annual conference by The Communications Network, is coming to our hometown, Denver, and we couldn’t be more excited to invite you. The Communication Network is a…
SE2's newest Principal, Alvina Vasquez brings a wealth of experience and passion for community outreach. She reflects on her journey of professional growth, shares advice on how to make a...
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In a rapidly changing world, SE2’s Principal and CEO Susan Morrisey sees “change for good” as both a responsibility and a privilege. Reflecting on her team’s legacy, she shares insights...
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Creating memorable in-person events is a challenge and an opportunity in a post-pandemic world buzzing with virtual options. Recently, we gathered for an insightful training session led by Val Nosler-Beck,...
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Brandon Zelasko, Principal at SE2, combines a love for data and creativity to drive impactful work that changes lives. In this Q&A, Brandon shares insights into his personal growth at...
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SE2's Principal Eric Anderson has been with the company since the beginning. He is an ex-journalist chancing new communications challenges. Get some of his fresh perspectives and get to know...
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Brandon Zelasko’s latest article in Health Affairs sheds light on a critical issue that has impacted the LGBTQ+ community for nearly four decades: the exclusion of gay men from blood...
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Developing a positive community norms campaign can be challenging when you’re looking for new ways to communicate about evolving and critical issues like fentanyl and teen opioid misuse. In July,…
Yesterday the political world was shaken when President Biden stepped aside and decided to suspend his campaign to run for a second term. In his announcement he did not specify...
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Research underscores the profound impact of youth connection on healthy decision-making among teens, significantly reducing risky health behaviors. Strong relationships with adults and peers create a nurturing environment that…
In the ever-evolving digital marketing landscape, staying ahead of the curve is crucial, especially when engaging with youth. One platform that has been gaining significant traction is Twitch, a powerhouse…
SE2 had the privilege of diving deep into the power of receiving feedback and closing the feedback loop with Feedback Labs, a dynamic nonprofit based in DC. The engaging course...
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In recent years, pronouns have become a focal point in discussions surrounding diversity, equity, and inclusion in the workplace. While the topic may spark controversy or confusion for some, the...
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Pride Month is a time of celebration, reflection, and advocacy for the LGBTQIA+ community, and for businesses, it presents an opportunity to show support and solidarity. However, creating effective and...
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We think it’s important to give young people a seat at the table. Read about the SE2 Youth Council and what we’re hearing from members about media, mental health, and being a Colorado teen.
Picture this: you have an appointment with a dermatologist to discuss acne treatments. For the paperwork, you have to use a name that isn’t yours, and makes you uncomfortable when...
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AI is a powerful tool that can help everyone work smarter, more creatively, and more efficiently. It also creates significant risk if we don’t handle it with care. Check out...
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SE2’s newest principal, Alvina Vasquez, interviewed SE2 Principal Susan Morrisey in another episode of her podcast, Alvina Talks Shift. They reflected on the challenges they faced, such as harassment and…
SE2’s newest principal, Alvina Vasquez, interviewed SE2 Principal Susan Morrisey in her latest podcast, Alvina Talks Shift. Susan shared her experiences working with the late Congresswoman Pat Schroeder, a champion…
Drinking has long been woven into the fabric of our lives, from corporate events to networking gatherings. Whether it's the Friday happy hour or the celebratory toast at a company...
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In recent years there’s been a fitting shift in communications towards more directly engaging communities. However, there is still a lot more work to do, particularly the vibrant and small yet mighty Black Coloradan community.
As I reflect on my journey from founding my public relations firm to joining forces with SE2, a Denver-based agency focused on creating positive change, I am struck by the...
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“Recovery starts when stigma ends.” That’s the message of a new local public awareness campaign created to dispel stigma around addiction, including opioid use disorder, and to inspire the community to…
In the ever-evolving landscape of work, just one thing is guaranteed: change. With automation, artificial intelligence, and digital transformation reshaping industries, the demand for a skilled and adaptable workforce has...
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She’s a Veteran Engagement Strategist, the founder of Power Maps LTD, and now, part of SE2. Meet our newest principal – Alvina.
In the mid-1990s I was adrift. A child and sibling of newspaper reporters, all I had ever wanted to do was become one too. And then, after a half...
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DENVER -- Alvina Vasquez and her company PowerMap Ltd. have become part of SE2, combining expertise and experience as the Denver-based agency looks forward to its next 25 years of...
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In the ongoing effort to address the epidemic of youth vaping, the recent settlement six states plus the District of Columbia secured against Juul presents a groundbreaking opportunity to secure...
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Empathy and understanding are two of the most important qualities we can bring to marketing and life. When we take the time to connect with others on a deeper level,...
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Colorado’s new youth fentanyl prevention campaign uses positive social norms to educate youth about the dangers of pill misuse. In October, the effort was highlighted at a national youth prevention summit.
In the ongoing efforts against opioid misuse, one event supports a comprehensive opioid prevention strategy: the Annual Medication Takeback Day on Oct. 28. This initiative, which is supported locally through…
Using Social Media to Support Mental Health: How Users Marshal Engagement on the R/Anxiety Subreddit
It’s no secret that social media can be toxic and exacerbate mental health issues. But can it also offer support? Guest author Isabel Andersons shares her findings on where supportive communities exist on Reddit
Think for a moment about tobacco. For the companies that profit from it, it’s quite possibly the perfect product. Tobacco quickly makes its customers physically dependent – literally addicted…
Rising vaping, alcohol abuse, food insecurity, gun violence, mental health disparities, and social isolation. Public health officials are working hard to find and communicate solutions for these pressing topics. Because...
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Climate activists argue that our generations will be the last with a chance to slow climate change before it transforms into a climate disaster. That's a lot of pressure. This...
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Our work for CDPHE’s Forward Together campaign wins a 2023 Heartland Emmy®. See the winning ad!
“I believe that creating and fostering community and connection is essential to the human experience, and I do my best to help others when I can.”
Some say that AI will make more of us obsolete. For most of us, it will free us from tasks that aren’t the best use of our talents.
When former Congresswoman Pat Schroeder passed away last month, Colorado and the nation lost one of our most influential champions of women’s rights.
Imagine if an airliner dropped from the sky. It would dominate the news. Yet far more people died from fentanyl in Denver just last year than would fit in a...
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The definition of “healthy” is changing. Resources are more readily available for mental health. What about sexual health?
We believe that young people have an important outlook on the world and that they experience unique issues. As we target young folks in our messaging campaigns, it's important that...
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Imagine setting up your office in the lobby at Twitter, Meta or TikTok headquarters. Even if they didn’t kick you out initially, they could at any moment. And you’d have...
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Forward Together seeks to help Colorado teens feel more connected to their peers, parents and other trusted adults.
I really, really liked Twitter. Want to know how much? Since signing up in 2008, I have tweeted 14,000 times…
People who quit tobacco know it can be a difficult process. Often, it takes multiple attempts before someone can quit for good. I have been exposed to secondhand smoke...
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SE2 client One Chance to Grow Up sponsored Corey Hutchins’ influential newsletter to reach an informed audience
Recently I had the opportunity to talk with Brooke Istook, vice president/youth and communities at Thorn, a nonprofit and recent SE2 client. Thorn works to protect youth from online exploitation...
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Who do you listen to for information about social issues? Your doctor? Your favorite celebrities? Your pastor? Your mom? According to a recent Ad Council study, most people trust close...
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Here’s a sobering fact: In Denver, only around 1.4% of businesses are Black-owned. That lands our city at the #6 position for U.S. metropolitan areas with the lowest percentage of...
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What started as a ladies group chat to find a solution to hiding tampons in the office bathrooms turned into a Pinterest-fueled endeavor to cater to any bathroom emergencies that…
Recently I sat down with graphic designer Diana Garcia, SE2’s newest team member, during her first days on the job. We talked about her passion for graphic design, designing for...
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By Evyn Batie A girl stands on a platform with two boys on her sides. She faces a group of peers who stand in a straight line facing her and…
Lawyers act as zealous advocates for their clients. For some, ensuring everyone has representation means checking their values and opinions at the office door. But embracing personal and firm values…
I couldn’t take my eyes off the refrigerator on the roof. I was standing in front of a storm-battered home in the Lower Ninth Ward in New Orleans just seven...
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Can you remember when you got your first bike? Mine had high handlebars and a banana seat. I thought it was the coolest thing ever. What would you do if…
Denver-based nonprofit bike shop Bikes Together gets more people on two wheels through its low-cost bike shop and bike maintenance classes. We recently announced that we would match up to…
As the climate change conversation heats up, federal and state policymakers will increasingly incentivize consumers to switch to electric vehicles. President Joe Biden’s infrastructure bill, which passed the U.S. House in November with...
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Unprecedented. Postponed. Rescheduled. When talking with youth and parents across Colorado this year, I realized that prefixes have swelled in our vocabularies as we start to bisect life into...
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Originally published in SWHelper.org. During the pandemic, many people turned to alcohol as a release valve. Indeed, drinking — including day drinking and overdrinking — became somewhat of a punchline,...
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This summer, as the shortcomings of working virtually started to really sink in, SE2 put out a broad call for an officemate to share a physical space. Our 15-person agency...
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Credit: THCPhotos.org In early September, the Food and Drug Administration faced a deadline. It was due to respond to applications from e-cigarette brands on whether they could remain in the U.S. market. Though the...
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Originally published in EdNewsDaily Even before the pandemic, most executives surveyed by McKinsey identified skills shortages at their companies (with more to come), but fewer than half understand how to fill those...
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Change is hard. It’s even more challenging to sustain and build on positive change over time. These 10 steps offer a roadmap for creating and maintaining Perpetual Movements that drive change for good.
In 2020, as concerns about the COVID-19 pandemic rippled worldwide, youth audiences turned to digital campfire platforms.
Across the country, state-run agencies create programs and resources to advance their missions. Their goals typically center on supporting the health, happiness, prosperity and well-being of their states and residents.
The sea change on smoking shows how combining policy reform, behavior change and evolving social norms can start a virtuous cycle of profound and lasting improvements.
Across the country, state-run agencies create programs and resources to advance their missions. Their goals typically center on supporting the health, happiness, prosperity and well-being of their states and residents.
Instead of recklessly cutting costs while alienating readers, creating a death spiral, the new mission-driven Colorado News Conservancy will embrace a long-term, sustainable model to grow a loyal audience and keep local journalism in local hands.
Government and health care organizations must overcome understandable skepticism toward the vaccine among some minority groups. Following three basic communications practices can help.
As we think about life post-pandemic, organizations and government entities can turn to the Colorado Resiliency Framework for guidance. Explore the framework and see how it can put Colorado back on the path to recovery.
As we think about life post-pandemic, organizations and government entities can turn to the Colorado Resiliency Framework for guidance. Explore the framework and see how it can put Colorado back on the path to recovery.
An SE2 leader raises provocative questions about media in museum exhibition.
A new statewide campaign is empowering Coloradans with the facts so that they can make an informed choice when it’s their turn to get vaccinated.
Your stakeholders – whether they are patients, students, employees or parents – want and need to stay informed, understand how COVID-19 is impacting your work, and know about resources that...
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Economists are predicting that the employment rate may not go back to pre-COVID levels until the end of this decade, and that as many as 40 percent of the jobs...
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When I was in my 20s, I was filled with angst. The future seemed a vast and amorphous space. I had moved to Boston to find myself, but often felt...
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In social marketing, individuals from low socioeconomic backgrounds are often primary audience targets. That’s because poverty creates tangible inequities that impact the health, access to education and economic opportunity of...
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If you manage your organization’s social channels, you’ve likely noticed that it’s become a whole lot harder to get boosted posts and ads approved by Facebook —particularly if you work...
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In my family and workplace, we have watched and talked about the news this week, sharing in the horror and senseless tragedy of George Floyd’s death and the resulting protests...
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Big news, world. Instagram has officially passed Snapchat as the most-used social platform by teenagers, according to one survey conducted this fall. Twitter and Facebook follow as the third and...
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We recently hosted a happy hour with our friends from the Communications Network, using it as an opportunity to explore the emerging issue of ungendered and nonbinary communications. A group...
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Like many professional/trade associations, generating interest in their issues and reaching younger members are critical and ongoing challenges. For this installment of the Next 20, we sat down with the...
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Eric Anderson, our co-founder and senior strategist, interviewed SE2 Director of Content and Creative Juan Cabrera about how effective Spanish language communications can help address the pandemic.
During my time at SE2, I’ve been blessed to work on important issues such as preventing kids from smoking and vaping, strengthening community hospitals, providing quality preschool for more young...
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On a recent Friday morning, our team gathered, coffee in hand, for a video training from a panel of strategists at YouTube. The training began with a single stage-setting fact:...
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Those of us who work in corporate social responsibility have long trumpeted the benefits of our department. CSR tells our company story and helps build our political capital. It creates...
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Reddit, the social media platform that has coined itself “the front page of the internet” and is home to endless social forums, isn’t as dark and disturbing as some might...
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Associations and professional societies that lack a solid Millennial membership are destined for trouble. As an association leader, you’ve certainly experienced some of the unique challenges of working with and...
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Nielsen’s recent report on research conducted with corporate marketing executives has some interesting, though not entirely unexpected insights. Now we consider how those insights can inform our efforts on behalf...
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Fifty years ago today, a group of New Yorkers stood up and fought back against discrimination based on sexual orientation. The Stonewall uprising was a turning point towards equality for...
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Renny Fagan is the president and CEO of the Colorado Nonprofit Association, which has 1,300 member nonprofit organizations across the state. The Association provides knowledge, resources and advocates for the...
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For the first time since the 1940s, people of retirement age outnumber teens and young adults in the workplace. Today, you are just as likely to work with a Baby...
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This photo of my daughter, Charlotte, was taken shortly after Barack Obama was elected president in 2009. The caption to the drawing says Charlotte, who was five years old, wishes...
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When students and parents walked out of a vigil last night that had been planned in remembrance of Kendrick Castillo, the student who was tragically killed in the recent shooting...
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Our last trend from SXSW focuses on voice-enabled devices like Alexa or Google Home. The head of Alexa video and the VP of Comcast Research and Development (editorial note: Comcast...
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Equality, and particularly its impact on minorities and women, was a consistent theme at #sxsw2018. From workplace equity to the role that the tech and marketing industries must play, from...
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The social impact generation (i.e., Millennials and Gen-Z) don’t just want products and services that meet their needs; they’re demanding that brands also have a positive social impact. As private-sector...
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There is a believability crisis. It isn’t new; but over the past year-and-a-half, it certainly has worsened. Claims of “fake news” and “alternative facts” are just a symptom of a...
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By the end of 2021 more than 70 million U.S. households will have a voice device in their home (e.g., Amazon Alexa, Google Home, smart speaker). To put that in...
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Trend Two: Dissolving Traditional Gender Identities Facebook’s global content strategist and its director of insights marketing presented proprietary research it conducted on its user base to identify and understand how...
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According to the 2018 Edelman Trust Barometer, the industry standard for measuring consumer trust, only 48 percent of the general population in the United States trusts advertising, falling from 58...
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This report focuses on: Telling More (and Better) Stories Storytelling has been a recurring trend for several years. (SE2 has been talking about it for 20 years.) What was different this...
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Integration of bots, artificial intelligence and rich communication services may signal the end of the website and app era…
Kelly Brough is president and CEO of the Denver Metro Chamber of Commerce, which represents 3,000 companies and their 300,000 employees. Previously she directed an internationally recognized leadership program, served as...
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In today’s digital world, anybody with a smartphone is a content creator. TikTok, the trending app where users record and upload 15- to 60-second creative video clips set to music,...
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Last year, The Denver Post became the national poster child for how tough times at newspapers threatened access to quality local news. Today, however, Denver news consumers can choose from...
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Two of the hottest issues in any organization are finding/recruiting supporters, donors and advocates, and then keeping them active. Influencer marketing presents new opportunities for nonprofits, associations, advocacy groups and...
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Since 90 percent of the information received by the brain is visual, it's no surprise that technology is evolving to work with our brains - instead of forcing our brains...
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We get a lot of questions from clients about the latest trend in communications: influencer marketing. Nearly 60 percent of organizations use influencer marketing to spread the word about products,...
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Any conversation about mental health can be complicated by stigma. But when the concern relates to the behavior of a young child, the fear of being labeled or excluded can...
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If you’re putting all your eggs in the social media basket, you may to think again. The rise of the social media sabbatical is here. It’s time to diversify your communications tactics.
“A healthy community is a community fueled by productive work and motivated by care for one’s neighbor.” This statement prompted both murmurs of agreement when shared with a room full...
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Americans – particularly Millennials and Gen-Z – increasingly don’t identify as a specific gender. What does that mean for how we try to reach and engage people on issues?
When SE2 launched 20 years ago, we communicated through landline phones and dial-up Internet. Google didn’t exist yet, so online searches were a slow and hit-or-miss proposition. Large electronic files...
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Search engine optimization (SEO) is of course a top priority when marketing products and services. But it may not be top of mind for nonprofits, foundations, cause-marketing campaigns and behavior...
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My new Alexa (my second) has me thinking a lot about voice-enabled devices and their potential to fundamentally change how we consume content and take action on issues that matter....
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From fueling political revolutions to making overnight celebrities of average Joes, the power of social media is unlike any other communications medium of our time. As a result, social media...
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A recent Colorado Healthcare Strategy & Management (CHSM) discussion painted a frightening picture of where we are as a state and nation on the issue of opioid addiction. The panel...
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Millennials are confident, tolerant, self-expressive – and often passionate about social change. On track to be the most educated generation in American history, according to the Pew Research Center, Millennials...
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The annual Denver Startup Week draws creatives, leaders, communicators and entrepreneurial spirits from across the region to talk innovation and strategy. SE2 staff will be attending events and joining conversations...
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Content marketers may have found their social media sweet spot. Or at least that’s what Adweek says about LinkedIn. The professional social media platform, which has struggled in the past...
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For news junkies — and at SE2 there are several of us — this has been quite a week. The tragic flooding in Texas is surely a once-in-a-generation news event....
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The marketing world has a mix of viewpoints about the content-consuming habits of Millennials and Gen Z consumers. On the one hand, super-short video formats are becoming mainstream in advertising,...
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In Colorado, youth tobacco usage rates continue to decline, yet a shocking one-in-four high school students in the state vaped within the last 30 days.
There is one place where we’re “winning”: It’s our use and addiction to tobacco products. In fact, we’re killing it.
More than three quarters of Denver Public Schools’ population are students of color. Yet only 25 percent of DPS teachers are of color. The Denver Mayor’s office, DPS and Denver-based...
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Great Outdoors Colorado has been improving our state for 20 years, and in that time it has built 1,148 parks, built or restored 725 miles of trails, and protected 1...
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In the Chronicle of Philanthropy, writer Michael Anft considers the sustainable value achieved through large-scale awareness efforts, such as the ALS Foundation’s ice-bucket challenge. He notes a growing belief that while...
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To effectively motivate people to act (to purchase, to change behavior, to participate, etc.), their values, beliefs and lifestyles must be reflected in the messages and communications strategies we use. That’s why...
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When your website barely supports your business needs and your customers hate using it, everyone loses. But it doesn’t have to be that way. About a year ago, I led...
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The Colorado Department of Public Health and Environment (CDPHE) came to SE2 with a challenge: How best to educate and engage millennials who causally smoke about the slippery slope of...
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Organizations using more traditional forms of media are finding it increasingly difficult to reach their audience and stand out. It’s not surprising given that: Online ad blocking continues to accelerate....
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In Washington, where I started my reporting career, the political action stretched from the lobbying firm offices on K Street to the complex of House and Senate office buildings that...
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If you ever want to feel like an epic underachiever, spend your time with thousands of Teach For America (TFA) alumni. I was reminded of this when I joined 15,000...
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Important issues, and the stories that illustrate their impact, don’t usually cut through the chaos of a reporter’s inbox if there isn’t clear news value. But even if the English-language...
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Lack of access to healthy foods, higher prevalence of stress and built environments that discourage physical activity are just some of the contributing factors. And a recent report finds that we can...
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Today’s communications practice demands projects that are smart, visual, shareable and integrated from top to bottom. This requires a fluid blend of disciplines, skill sets and personnel to develop great...
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This, in turn, puts more pressure on these institutions to develop and implement effective communications strategies. Gone are the days when a public school could rely solely on the neighborhood...
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To cut through the clutter, nonprofits must have a strong communications plan, built on a foundation of sound messaging and compelling stories. The communications challenges and opportunities nonprofits face are...
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Debunking any notion that radio is being eclipsed by the myriad other media options available to us, the study found that the national radio audience hit an all-time high in...
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Following a highly competitive bid process, the Colorado Department of Public Health and Environment’s (CDPHE) Prevention Services Division selected SE2 to lead communications and advertising for its Tobacco Free Colorado...
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Our in-house owned media expertise could be difference between a communications dud and the next Ice Bucket Challenge. But first let’s define "owned media". It’s pretty straightforward: Owned media is every...
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CWSF is a membership organization comprised of 17 Western U.S. state foresters and six American-affiliated Pacific island foresters that work together to address key issues in the management of Western...
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“Big data will become an historic driver of progress, helping our nation perpetuate the civic and economic dynamism that has long been its hallmark… the digital revolution continues to work...
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I recently attended a communications conference and one story stuck with me. One of the speakers, Paul Smith, shared the story that reminds me of the importance of how we...
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Most of the offerings on the health exchanges are low-cost, high-deductible plans. Good news for many, but not everyone. An unforeseen consequence: Many newly covered consumers from the last enrollment...
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Even someone like me who is (literally) colorblind can see the shift displayed by this graph, produced by the Pew Research Center based on new census data. It shows how...
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We’ve all seen ads that are funny, scary or uplifting. But do they work, prompting the desired action? I recently attended the National Conference on Health Communication, Marketing, and Media...
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I was lucky enough to talk with Radioo and help share Radioo’s story. Bullied at a traditional public high school after coming out as a lesbian and then as a...
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Did you know that almost 90 percent of adults are confused by the jargon that the health care industry uses? This problem has only increased as the nation, including our...
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Your audience wants custom content; Give them what they want. Recent studies on content marketing have shown that: 90 percent of people find custom content useful. 78 percent of people...
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So far, it’s crushed and recycled about 800 of these high-polluting junkers. The Colorado Automobile Dealers Association launched this nonprofit and the vast majority of vehicles have been contributed by...
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In fact, more than 5,700 Colorado kids under the age of 18 become new daily smokers, and one-in-three will die from their addiction. Both points prove why it is important...
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Web access has joined pencils and notebooks on the list of basic school supplies. Students need the Internet to complete their homework. Parents need it to monitor their children’s academic...
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Well, how many ways can I say this…. yes, si, oui, ja, sim, ken, jes, hai, ndiyo, haan and na'am. YES, you need a social media policy. Frankly, I am...
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While stories help in all kinds of communications, they are critical in the world of public issues because the problems that our clients are tackling -- healthcare, hunger, smoking regulations...
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