- Member engagement: As a membership organization, CWSF exists to serve its members and facilitate their work. In the spirit of member engagement, several key decisions on the project — including choosing between final logo designs — were undertaken collaboratively with CWSF’s executive committee.
- Online portal: Part of how CWSF serves its members and other key stakeholders is by functioning as a hub of information and resources on the sustainable management of Western forests. To accomplish this, the new website was built with a robust online portal – with different levels of permission – to accommodate the information needs of all CWSF stakeholders without compromising the privacy of any one group.
- Audience matrix: CWSF communicates with a diverse range of stakeholders, from members to federal forestry officials to policymakers to conservationists to private land owners. Understanding the values of different CWSF stakeholders and tailoring the messages to each audience was a key part of developing CWSF’s messaging platform.
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