Big news, world. Instagram has officially passed Snapchat as the most-used social platform by teenagers, according to one survey conducted this fall. Twitter and Facebook follow as the third and...
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On a recent Friday morning, our team gathered, coffee in hand, for a video training from a panel of strategists at YouTube. The training began with a single stage-setting fact:...
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Project Manager Kathleen Ryan: Today, we see more and more brands creating a bigger story — and an element of mission — around their products and services. Steve Stoute, an...
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A recent ad blocked by Facebook got me thinking about an emerging question for impact marketers: When does cause-oriented content strike the right chord and when does it go too...
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Mike Wetzel and Frank Valdez are on the communications team at the Colorado Education Association, leading the association’s outreach to its diverse membership of teachers, administrators and education professionals across...
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The work of being a content creator can feel like an uphill slog at times. Amidst an avalanche of information, we fight for fleeting attention and struggle to stand out...
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For the first time since the 1940s, people of retirement age outnumber teens and young adults in the workplace. Today, you are just as likely to work with a Baby...
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In today’s digital world, anybody with a smartphone is a content creator. TikTok, the trending app where users record and upload 15- to 60-second creative video clips set to music,...
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Since 90 percent of the information received by the brain is visual, it's no surprise that technology is evolving to work with our brains - instead of forcing our brains...
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In today’s dynamic social media landscape, Twitter remains the best channel to follow and engage with both policymakers and the media. Despite attempts made by other social media outlets to...
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“A healthy community is a community fueled by productive work and motivated by care for one’s neighbor.” This statement prompted both murmurs of agreement when shared with a room full...
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It’s award show season. Cue the celebrity buzz, impassioned political statements delivered from the stage, show-stopping performances — and some bold new ads from familiar brands. Creativity, emotion and creating...
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With the changing consumer habits of Millennials — including preference for purpose-driven and community-minded companies — there’s growing pressure on brands to win our affection through their business practices, not merely...
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A new year in its infancy inevitably brings a torrent of resolutions, goal-setting tools and year-end reflections to our social media feeds. In 2018, many of us are anxious for...
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New research shows that real-world experiences — and reading printed media — leads to better comprehension than on-screen learning. So what’s a communicator in this digital-focused world to do? One...
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Whether you are an outdoor enthusiast or simply seeking reprieve from holiday consumerism, Recreational Equipment Inc.(REI) is inviting you to #OptOutside again this year. The brand launched its now-infamous #OptOutside...
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Here at SE2, technology touches everything we do. It connects us to clients, production partners and to each other. It gives us access to the latest research and cutting-edge tactics....
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The annual Denver Startup Week draws creatives, leaders, communicators and entrepreneurial spirits from across the region to talk innovation and strategy. SE2 staff will be attending events and joining conversations...
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When Apple introduced the iPhone X last Tuesday, the usual cascade of conversation began: What are the new features? Should I get one? And what do the new features mean...
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Content marketers may have found their social media sweet spot. Or at least that’s what Adweek says about LinkedIn. The professional social media platform, which has struggled in the past...
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