Blog Post

Low-Cost Health Plans Create Need for Better Communications

December 8, 2014
Most of the offerings on the health exchanges are low-cost, high-deductible plans. Good news for many, but not everyone. An unforeseen consequence: Many newly covered consumers from the last enrollment period have yet to contact their providers and health plans are still waiting for them to engage. 
It turns out that making some consumer costs more transparent is also making the costs more intimidating. 
This has big, dangerous implications for wellness and cost–control programs that rest on having professionals manage these consumers’ health.
SE2 Senior Strategist Bill Sonn writes in Becker’s Healthcare on the challenge this poses and the need for new communications and engagement strategies to respond. 

New Ad Campaign Asks Coloradans “Are You Ready to Rise?”

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A skilled workforce is a key to a strong economy. Yet, as the research shows, the lack of qualified talent in Colorado is inhibiting business growth.  The pandemic has further…

Perpetual Movements: 10 steps to drive change for good

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Change is hard. It’s even more challenging to sustain and build on positive change over time.  These 10 steps offer a roadmap for creating and maintaining Perpetual Movements that drive change for good.

Why local governments should engage youth around digital campfires

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In 2020, as concerns about the COVID-19 pandemic rippled worldwide, youth audiences turned to digital campfire platforms.