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Low-Cost Health Plans Create Need for Better Communications

By December 8, 2014No Comments
Most of the offerings on the health exchanges are low-cost, high-deductible plans. Good news for many, but not everyone. An unforeseen consequence: Many newly covered consumers from the last enrollment period have yet to contact their providers and health plans are still waiting for them to engage. 
It turns out that making some consumer costs more transparent is also making the costs more intimidating. 
This has big, dangerous implications for wellness and cost–control programs that rest on having professionals manage these consumers’ health.
SE2 Senior Strategist Bill Sonn writes in Becker’s Healthcare on the challenge this poses and the need for new communications and engagement strategies to respond. 

My Journey Reveals the Human Cost of Gaps In Trans Healthcare

| Behavior Change, Blog, Public Health | No Comments
Picture this: you have an appointment with a dermatologist to discuss acne treatments. For the paperwork, you have to use a name that isn’t yours, and makes you uncomfortable when…

AI’s Risks and Opportunities: How Creatives Should/Shouldn’t Use it in Their Work

| Blog, Insights | No Comments
AI is a powerful tool that can help everyone work smarter, more creatively, and more efficiently. It also creates significant risk if we don’t handle it with care. Check out…

Beyond Happy Hours: Rethinking Alcohol-Centric Work Cultures

| Blog, Insights | No Comments
Drinking has long been woven into the fabric of our lives, from corporate events to networking gatherings. Whether it's the Friday happy hour or the celebratory toast at a company…