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Low-Cost Health Plans Create Need for Better Communications

By December 8, 2014April 23rd, 2024No Comments
Most of the offerings on the health exchanges are low-cost, high-deductible plans. Good news for many, but not everyone. An unforeseen consequence: Many newly covered consumers from the last enrollment period have yet to contact their providers and health plans are still waiting for them to engage. 
It turns out that making some consumer costs more transparent is also making the costs more intimidating. 
This has big, dangerous implications for wellness and cost–control programs that rest on having professionals manage these consumers’ health.
SE2 Senior Strategist Bill Sonn writes in Becker’s Healthcare on the challenge this poses and the need for new communications and engagement strategies to respond. 

Principal Brandon Zelasko on How to Rebuild Trust: LGBTQ+ Blood Donations

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Brandon Zelasko’s latest article in Health Affairs sheds light on a critical issue that has impacted the LGBTQ+ community for nearly four decades: the exclusion of gay men from blood…

New Perspectives Highlight How to Use Positive Social Norms: Key Takeaways from SE2 Presentation with Montana Institute

| Behavior Change, Blog | No Comments
Developing a positive community norms campaign can be challenging when you’re looking for new ways to communicate about evolving and critical issues like fentanyl and teen opioid misuse. In July,…

Why Are Men Presumed More Qualified Than Women in the Business World?

| Behavior Change, Blog | No Comments
Yesterday the political world was shaken when President Biden stepped aside and decided to suspend his campaign to run for a second term. In his announcement he did not specify…