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Behavior Change

Influencer Marketing: A Cost-effective Strategy to Raise Awareness of Important Issues

By March 15, 2018April 30th, 2024No Comments

We get a lot of questions from clients about the latest trend in communications: influencer marketing.

Nearly 60 percent of organizations use influencer marketing to spread the word about products, issues and causes. Most continue influencer marketing campaigns because they deliver real value and break through some of the barriers that are increasingly hindering other forms of communications.

Even if you’re not ready to embark on a full-blown influencer marketing campaign, check out this handy resource on how influencer marketing is helping organizations raise awareness of important issues.


About the Author:

Brandon Zelasko (he/him), a Principal at SE2, is a dynamic force passionate about innovation, education, and community engagement. Beyond his professional role, Brandon embraces diverse interests, from painting to exploring the outdoors with his husband and rescue dog, Burger. Dubbed “Brandopedia” for his insatiable curiosity and wealth of knowledge, Brandon champions education equity, advocating for alternative pathways beyond traditional college routes. At SE2, Brandon’s commitment to innovation and growth drives him to make a meaningful impact on people’s lives through creative problem-solving and community involvement.

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