More than three quarters of Denver Public Schools’ population are students of color. Yet only 25 percent of DPS teachers are of color.
The Denver Mayor’s office, DPS and Denver-based charter management organizations came together late last year to develop an initiative to tackle this discrepancy, embracing the need to build a population of teachers and school leaders who share the rich and diverse backgrounds of DPS students.
SE2 was pleased to be able to work with this coalition of partners to develop and support their communications strategy as the initiative launched at the end of last year.
We developed comprehensive messaging to inform the recruitment of these teachers and leaders from across the country:
- Highlighting Colorado and Denver as a great place to live and addressing misconceptions / myths about life here.
- Increasing awareness of Denver as a diverse city.
- Showcasing DPS and Denver charter management organizations as bold and progressive.
With creative partner Anabliss, we also developed a brand and website for the initiative: Make Your Mark Denver.
On the site, prospective candidates can learn about working, living and building community in Denver, ask for more information, and read perspectives from a variety of Denver residents.
With the launch of the campaign came a number of exciting media placements from:
We were thrilled to be a part of this project, and are excited to see the progression of this important campaign.
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