- Get involved in the cause the ad mentions
- Donate money to the cause the ad mentions
- Talk to a friend or someone else about the cause the ad mentions
- Go to the website advertised
- Take action/ do something whatever the ad suggests
- Change how I think about this issue or cause
- Learn more about the issue or cause being advertised
- None of the above”
- Sad or scary ads can motivate people to take action, donate money, or do something, even if they don’t “like” the ad.
- Funny or uplifting ads are not effective in encouraging people to take action or changing how people think about an issue, even if those ads are more “likeable”.
- Ads with celebrities or ads that are seen as informative can motivate people to talk with friends or someone else about the issue.
A skilled workforce is a key to a strong economy. Yet, as the research shows, the lack of qualified talent in Colorado is inhibiting business growth. The pandemic has further…
Change is hard. It’s even more challenging to sustain and build on positive change over time. These 10 steps offer a roadmap for creating and maintaining Perpetual Movements that drive change for good.
In 2020, as concerns about the COVID-19 pandemic rippled worldwide, youth audiences turned to digital campfire platforms.