- Online advocate activation tools like Engage or Voter Voice and typically at least a microsite to go with them.
- Advertising to recruit new activists. (Digital advertising has come to dominate this space because of its precise targeting capabilities and ability to link advocates directly to online calls to action.)
- Media relations, including the old standbys of guest columns, letters to the editor and editorial board meetings. (Traditional editorial boards are hard to find these days but, for all the challenges facing newspapers, an editorial still has remarkable influence at the Colorado Capitol. Perhaps most powerful though are compelling narratives featuring real people to illustrate the issue.)
- Coalition building efforts that recruit both grassroots (quantity matters) and grasstops (comparatively few but influential) supporters.
- Social media engagement, typically on Facebook and Twitter, the latter which is especially influential among legislators and the media who cover them.
Colorado Legislators and Members of Congress Active on Twitter
Social media directory of all Colorado legislators and members of Congress active on Twitter