U.S. Latinos are being disproportionately affected by COVID-19. Officials say that Latinos compose 27% of coronavirus deaths so far, even though they only make up 18% of the population. It is critical that U.S. Latinos, including those who consume media in Spanish, get timely, accurate information about COVID-19 and know how to protect themselves and others.
Eric Anderson, our co-founder and senior strategist, interviewed SE2 Director of Content and Creative Juan Cabrera about how communications can help address the pandemic.
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