A powerful, but little known, model for youth engagement came to life through a new brand and creative storytelling
While only 7 percent of high school students currently smoke cigarettes, one in four Colorado adolescents vapes nicotine. See how we kicked off a youth movement to end youth vape use.
Working closely with the State Tobacco Education and Prevention Alliance and its partners, SE2 developed an extensive toolkit of materials for communities around the state to use in their local policy efforts to strengthen clean indoor air laws and reduce youth access to tobacco products.
Instead of trying to convince young adults to listen to what the state health department has to say about tobacco, we engaged the people young adults trust to carry the message.