Improve Readability and Visual Connection Most Americans read at a sixth-grade level (source)—yet too many marketing campaigns use language that’s overly complex. If a message takes too much effort to...
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Sponsors love rainbows until doing real work gets involved. They slap logos on floats, pump cash into parades, and post glossy allyship on June 1. Then they vanish. This year,...
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Six years ago, we met Angel Ramirez, a Denver mom determined to quit smoking. At the time, she was deep in the struggle, juggling life, stress, and the weight of...
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Words and images hold power, especially when they reach people in ways that make sense to them. Too often, messaging and marketing get lost in translation—literally and figuratively. A word-for-word...
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Great project managers keep everything moving, but what makes them stand out? SE2 Senior Project Manager Laurie Hansen knows how to juggle timelines, budgets, and people while keeping work on...
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For a while, Tumblr seemed like a ghost town. After its heyday in the early 2010s, the platform faded into the background as Instagram, Twitter (now X), and TikTok took...
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Storytelling Week, celebrated in the first week of February, reminds us of the timeless power of narrative. Whether personal or professional, stories shape connections, inspire action, and create lasting impressions. ...
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Diversity, Equity, and Inclusion (DEI) isn’t just a trendy buzzword—it’s a critical driver of business success. Yet, many companies today are backtracking on their commitments because of the current political...
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As 2024 draws to a close, the marketing and communications world finds itself in a fascinating moment of transition. This year brought rapid technological advancements, shifting audience expectations, and putting...
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Making complex stories scannable for busy readers? Easier said than done. The training on Smart Brevity at The Communications Network’s ComNet 24 in Kansas City, led by Axios, reshaped my...
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Next year, ComNet, the annual conference by The Communications Network, is coming to our hometown, Denver, and we couldn’t be more excited to invite you. The Communication Network is a…
Creating memorable in-person events is a challenge and an opportunity in a post-pandemic world buzzing with virtual options. Recently, we gathered for an insightful training session led by Val Nosler-Beck,...
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SE2's Principal Eric Anderson has been with the company since the beginning. He is an ex-journalist chancing new communications challenges. Get some of his fresh perspectives and get to know...
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In the ever-evolving digital marketing landscape, staying ahead of the curve is crucial, especially when engaging with youth. One platform that has been gaining significant traction is Twitch, a powerhouse…
SE2 had the privilege of diving deep into the power of receiving feedback and closing the feedback loop with Feedback Labs, a dynamic nonprofit based in DC. The engaging course...
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In recent years, pronouns have become a focal point in discussions surrounding diversity, equity, and inclusion in the workplace. While the topic may spark controversy or confusion for some, the...
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Pride Month is a time of celebration, reflection, and advocacy for the LGBTQIA+ community, and for businesses, it presents an opportunity to show support and solidarity. However, creating effective and...
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Picture this: you have an appointment with a dermatologist to discuss acne treatments. For the paperwork, you have to use a name that isn’t yours, and makes you uncomfortable when...
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Empathy and understanding are two of the most important qualities we can bring to marketing and life. When we take the time to connect with others on a deeper level,...
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“I believe that creating and fostering community and connection is essential to the human experience, and I do my best to help others when I can.”
