Nonprofits & Foundations

We think it’s important to give young people a seat at the table. Read about the SE2 Youth Council and what we’re hearing from members about media, mental health, and being a Colorado teen.

Recently I had the opportunity to talk with Brooke Istook, vice president/youth and communities at Thorn, a nonprofit and recent SE2 client. Thorn works to protect youth from online exploitation...

By Evyn Batie A girl stands on a platform with two boys on her sides. She faces a group of peers who stand in a straight line facing her and…

Denver-based nonprofit bike shop Bikes Together gets more people on two wheels through its low-cost bike shop and bike maintenance classes. We recently announced that we would match up to…

Across the country, state-run agencies create programs and resources to advance their missions. Their goals typically center on supporting the health, happiness, prosperity and well-being of their states and residents.

Great Outdoors Colorado has been improving our state for 20 years, and in that time it has built 1,148 parks, built or restored 725 miles of trails, and protected 1...

In the Chronicle of Philanthropy, writer Michael Anft considers the sustainable value achieved through large-scale awareness efforts, such as the ALS Foundation’s ice-bucket challenge. He notes a growing belief that while...

To effectively motivate people to act (to purchase, to change behavior, to participate, etc.), their values, beliefs and lifestyles must be reflected in the messages and communications strategies we use. That’s why...

Organizations using more traditional forms of media are finding it increasingly difficult to reach their audience and stand out. It’s not surprising given that:  Online ad blocking continues to accelerate....

Today’s communications practice demands projects that are smart, visual, shareable and integrated from top to bottom. This requires a fluid blend of disciplines, skill sets and personnel to develop great...

To cut through the clutter, nonprofits must have a strong communications plan, built on a foundation of sound messaging and compelling stories. The communications challenges and opportunities nonprofits face are...

Debunking any notion that radio is being eclipsed by the myriad other media options available to us, the study found that the national radio audience hit an all-time high in...

Our in-house owned media expertise could be difference between a communications dud and the next Ice Bucket Challenge. But first let’s define "owned media". It’s pretty straightforward: Owned media is every...

I recently attended a communications conference and one story stuck with me. One of the speakers, Paul Smith, shared the story that reminds me of the importance of how we...

Even someone like me who is (literally) colorblind can see the shift displayed by this graph, produced by the Pew Research Center based on new census data. It shows how...

We’ve all seen ads that are funny, scary or uplifting. But do they work, prompting the desired action? I recently attended the National Conference on Health Communication, Marketing, and Media...

Your audience wants custom content; Give them what they want. Recent studies on content marketing have shown that: 90 percent of people find custom content useful. 78 percent of people...

Well, how many ways can I say this…. yes, si, oui, ja, sim, ken, jes, hai, ndiyo, haan and na'am. YES, you need a social media policy. Frankly, I am...

While stories help in all kinds of communications, they are critical in the world of public issues because the problems that our clients are tackling -- healthcare, hunger, smoking regulations...