Can you remember when you got your first bike? Mine had high handlebars and a banana seat. I thought it was the coolest thing ever. What would you do if…
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Change is hard. It’s even more challenging to sustain and build on positive change over time. These 10 steps offer a roadmap for creating and maintaining Perpetual Movements that drive change for good.
Across the country, state-run agencies create programs and resources to advance their missions. Their goals typically center on supporting the health, happiness, prosperity and well-being of their states and residents.
Across the country, state-run agencies create programs and resources to advance their missions. Their goals typically center on supporting the health, happiness, prosperity and well-being of their states and residents.
Instead of recklessly cutting costs while alienating readers, creating a death spiral, the new mission-driven Colorado News Conservancy will embrace a long-term, sustainable model to grow a loyal audience and keep local journalism in local hands.
As we think about life post-pandemic, organizations and government entities can turn to the Colorado Resiliency Framework for guidance. Explore the framework and see how it can put Colorado back on the path to recovery.
As we think about life post-pandemic, organizations and government entities can turn to the Colorado Resiliency Framework for guidance. Explore the framework and see how it can put Colorado back on the path to recovery.
Your stakeholders – whether they are patients, students, employees or parents – want and need to stay informed, understand how COVID-19 is impacting your work, and know about resources that...
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In social marketing, individuals from low socioeconomic backgrounds are often primary audience targets. That’s because poverty creates tangible inequities that impact the health, access to education and economic opportunity of...
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The social impact generation (i.e., Millennials and Gen-Z) don’t just want products and services that meet their needs; they’re demanding that brands also have a positive social impact. As private-sector...
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By the end of 2021 more than 70 million U.S. households will have a voice device in their home (e.g., Amazon Alexa, Google Home, smart speaker). To put that in...
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According to the 2018 Edelman Trust Barometer, the industry standard for measuring consumer trust, only 48 percent of the general population in the United States trusts advertising, falling from 58...
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Integration of bots, artificial intelligence and rich communication services may signal the end of the website and app era…
Two of the hottest issues in any organization are finding/recruiting supporters, donors and advocates, and then keeping them active. Influencer marketing presents new opportunities for nonprofits, associations, advocacy groups and...
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Search engine optimization (SEO) is of course a top priority when marketing products and services. But it may not be top of mind for nonprofits, foundations, cause-marketing campaigns and behavior...
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Great Outdoors Colorado has been improving our state for 20 years, and in that time it has built 1,148 parks, built or restored 725 miles of trails, and protected 1...
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In the Chronicle of Philanthropy, writer Michael Anft considers the sustainable value achieved through large-scale awareness efforts, such as the ALS Foundation’s ice-bucket challenge. He notes a growing belief that while...
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To effectively motivate people to act (to purchase, to change behavior, to participate, etc.), their values, beliefs and lifestyles must be reflected in the messages and communications strategies we use. That’s why...
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Organizations using more traditional forms of media are finding it increasingly difficult to reach their audience and stand out. It’s not surprising given that: Online ad blocking continues to accelerate....
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Today’s communications practice demands projects that are smart, visual, shareable and integrated from top to bottom. This requires a fluid blend of disciplines, skill sets and personnel to develop great...
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To cut through the clutter, nonprofits must have a strong communications plan, built on a foundation of sound messaging and compelling stories. The communications challenges and opportunities nonprofits face are...
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Debunking any notion that radio is being eclipsed by the myriad other media options available to us, the study found that the national radio audience hit an all-time high in...
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Our in-house owned media expertise could be difference between a communications dud and the next Ice Bucket Challenge. But first let’s define "owned media". It’s pretty straightforward: Owned media is every...
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I recently attended a communications conference and one story stuck with me. One of the speakers, Paul Smith, shared the story that reminds me of the importance of how we...
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Even someone like me who is (literally) colorblind can see the shift displayed by this graph, produced by the Pew Research Center based on new census data. It shows how...
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We’ve all seen ads that are funny, scary or uplifting. But do they work, prompting the desired action? I recently attended the National Conference on Health Communication, Marketing, and Media...
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Your audience wants custom content; Give them what they want. Recent studies on content marketing have shown that: 90 percent of people find custom content useful. 78 percent of people...
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Well, how many ways can I say this…. yes, si, oui, ja, sim, ken, jes, hai, ndiyo, haan and na'am. YES, you need a social media policy. Frankly, I am...
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While stories help in all kinds of communications, they are critical in the world of public issues because the problems that our clients are tackling -- healthcare, hunger, smoking regulations...
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