Most of the offerings on the health exchanges are low-cost, high-deductible plans. Good news for many, but not everyone. An unforeseen consequence: Many newly covered consumers from the last enrollment period have yet to contact their providers and health plans are still waiting for them to engage.
It turns out that making some consumer costs more transparent is also making the costs more intimidating.
This has big, dangerous implications for wellness and cost–control programs that rest on having professionals manage these consumers’ health.
SE2 Senior Strategist Bill Sonn writes in Becker’s Healthcare on the challenge this poses and the need for new communications and engagement strategies to respond.
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