The Blog
What we’re learning and building to drive change.
Healthy Choices Are the Norm: Our 2025 National Conference on Tobacco or Health Presentation on Youth Prevention
At this year’s National Conference on Tobacco or Health (NCTOH), SE2, ADAPT, and The Montana Institute shared how social norms campaigns are transforming youth prevention efforts across the country. For decades, youth prevention campaigns have…
Reclaiming the Power of Story: Reflections from the 2025 Colorado Health Symposium
In volatile times, stories protect, connect, and keep culture alive This year’s Colorado Health Symposium, hosted by The Colorado Health Foundation, was more than a conference; it was a gathering of people working on the frontlines of health,…
Amplifying Voices: SE2’s Immersion in Feedback Labs
SE2 had the privilege of diving deep into the power of receiving feedback and closing the feedback loop with Feedback Labs, a dynamic nonprofit based in DC. The engaging course was led by Alexis Banks, Associate Director of Learning and…
National Youth Prevention Summit Highlights Colorado Campaign to Protect Teens from Fentanyl
Colorado’s new youth fentanyl prevention campaign uses positive social norms to educate youth about the dangers of pill misuse. In October, the effort was highlighted at a national youth prevention summit.
Lessons Learned at SXSW 2023
SE2's Brandon Zelasko attended South By Southwest this year and brought back several lessons for marketers.









