Behavior Change

We use our understanding of human behavior to move people in new directions.

Changing lives—one behavior at a time

Human behavior is complex. And to make change happen, you need to understand the full picture.

We use rigorous research and the latest strategies to understand people on a deep level, including why they make decisions and the best way to positively influence their behaviors. With your target audience at the center, our social marketing campaigns use cutting-edge tactics to capture attention and move people in new directions.

Whether it’s reducing tobacco use, helping parents support their child’s development, or preventing teens from using marijuana, we measure our work in lives changed for the better.

Tip Sheet

Using Technology to Deliver Targeted Health Messages

Improve health outcomes and your bottom line

Pep Rally Preview

Storytelling Takes Many Forms as Media Converge on Youth Vape Rally

| Behavior Change, Case Studies, Public Health | No Comments
While only 7 percent of high school students currently smoke cigarettes, one in four Colorado adolescents vapes nicotine. See how we kicked off a youth movement to end youth vape…

On the Rise

| Behavior Change, Case Studies | No Comments
Think back about nearly every drug prevention campaign you’ve seen and you’ll notice a common strategy. Most utilize scare tactic...

Influencer Marketing: A Cost-effective Strategy to Raise Awareness of Important Issues

| Behavior Change | No Comments
We get a lot of questions from clients about the latest trend in communications: influencer marketing. Nearly 60 percent of organizations use influencer marketing to spread the word about products,…

How can we help you create change?

Schedule a time for us to answer your questions or discuss a challenge.