Behavior Change

We use our understanding of human behavior to move people in new directions.

Changing lives—one behavior at a time

Human behavior is complex. And to make change happen, you need to understand the full picture.

We use rigorous research and the latest strategies to understand people on a deep level, including why they make decisions and the best way to positively influence their behaviors. With your target audience at the center, our social marketing campaigns use cutting-edge tactics to capture attention and move people in new directions.

Whether it’s reducing tobacco use, helping parents support their child’s development, or preventing teens from using marijuana, we measure our work in lives changed for the better.

Tip Sheet

Using Technology to Deliver Targeted Health Messages

Improve health outcomes and your bottom line

billboard on Lilif Street of medication takeback campaign ad

How to Prevent Opioid Misuse and Protect Youth on Medication Takeback Day

| Behavior Change, Blog | No Comments
In the ongoing efforts against opioid misuse, one event supports a comprehensive opioid prevention strategy: the Annual Medication Takeback Day on Oct. 28.   This initiative, which is supported locally through…

Empathy is a Marketing Essential: Understanding Agricultural Communities and Beyond

| Behavior Change, Blog | No Comments
Empathy and understanding are two of the most important qualities we can bring to marketing and life. When we take the time to connect with others on a deeper level,…
Pep Rally Preview

Storytelling Takes Many Forms as Media Converge on Youth Vape Rally

| Behavior Change, Case Studies, Public Health | No Comments
While only 7 percent of high school students currently smoke cigarettes, one in four Colorado adolescents vapes nicotine. See how we kicked off a youth movement to end youth vape…

How can we help you create change?

Schedule a time for us to answer your questions or discuss a challenge.