We get a lot of questions from clients about the latest trend in communications: influencer marketing.
Nearly 60 percent of organizations use influencer marketing to spread the word about products, issues and causes. Most continue influencer marketing campaigns because they deliver real value and break through some of the barriers that are increasingly hindering other forms of communications.
Even if you’re not ready to embark on a full-blown influencer marketing campaign, check out this handy resource on how influencer marketing is helping organizations raise awareness of important issues.
