When young people lead the message, their peers listen. Social norming campaigns that highlight healthy teen choices don’t just correct misperceptions — they help build connection, confidence, and stronger communities.
At this year’s Washington State Public Health Association Annual Conference, SE2 Principal Brandon Zelasko joined Safe Yakima Valley and youth advisor Ryder to explore how youth-led social norming campaigns are helping reshape perceptions around substance use and inspire lasting behavior change.
Through authentic youth voices and positive storytelling, these campaigns make the real norm visible — showing that most young people are already making healthy choices. When that truth is shared by peers, it becomes powerful motivation for others to do the same.
Check out the presentation and reach out if you’d like to learn more about using social norming for health promotion and prevention:
FEAR DOESN’T WORK – FACTS DO: by Brandon Zelasko
