Brandon Zelasko, Principal at SE2, combines a love for data and creativity to drive impactful work that changes lives. In this Q&A, Brandon shares insights into his personal growth at SE2, the future of AI in communications, and the campaigns he’s passionate about. From mentoring others to bridging the urban-rural divide, Brandon’s perspective showcases the powerful role of strategic communications in addressing today’s most pressing issues.
Q: What is the biggest way you’ve felt you’ve grown since your first role at SE2 to now?
A: The biggest way I’ve grown at SE2 is through learning how to better support and mentor others in their career journeys, something I’m still working on but find really rewarding. I’ve also started to step back from being in the weeds of the work, creating more space for others to lead. As a result, I have a wider perspective on how the issues we work on are interconnected, which has helped me apply lessons and strategies from one project to others across the agency.
Q: What new technology are you most excited about as a communications/marketing professional?
A: I’m excited about the potential of AI and how it’s going to shape the work we do at our agency in the coming years. I see AI enhancing the value we provide to clients by allowing us to work more efficiently, analyze data with greater precision, and create more personalized, targeted campaigns. While it won’t replace the human insight and creativity that are at the core of what we do, it will give us new tools to optimize our efforts and deliver even better results for the people we serve.
Q: What sort of work/issues would you love to see SE2 tackle more often?
A: I am excited to work on more workforce and alternative learning pathway campaigns, especially as the world continues to evolve and the traditional ways of learning no longer keep pace. We need professional education that helps people stay competitive so they don’t fall behind, ensuring that families and communities thrive. This shift is also key to creating more opportunities for economic growth in rural areas, helping to bridge the urban-rural divide and empower these communities to thrive in today’s economy. I would also be excited to work on more harm reduction public health campaigns because they meet people where they are, offering practical strategies to minimize the negative health, social, and economic consequences of risky behaviors. These campaigns improve public health by focusing on safety, reducing stigma, and encouraging individuals to take incremental steps toward healthier behaviors—without necessarily pressuring them to stop altogether.
About the Author:
Brandon Zelasko (he/him), a Principal at SE2, is a dynamic force passionate about innovation, education, and community engagement. Beyond his professional role, Brandon embraces diverse interests, from painting to exploring the outdoors with his husband and rescue dog, Burger. Dubbed “Brandopedia” for his insatiable curiosity and wealth of knowledge, Brandon champions education equity, advocating for alternative pathways beyond traditional college routes. At SE2, Brandon’s commitment to innovation and growth drives him to make a meaningful impact on people’s lives through creative problem-solving and community involvement.
