SE2 and our long-time partners Inline Media, Lumenati, and Kupersmit Research are honored to support the Colorado Department of Health and Environment (CDPHE) to educate Coloradans about the COVID-19 vaccines.
A new statewide campaign is empowering Coloradans with the facts so that they can make an informed choice when it’s their turn to get vaccinated.
The far-reaching campaign puts an emphasis on communities disproportionately impacted by COVID-19.
The new COVID-19 vaccine education campaign explains why the COVID-19 vaccines are safe and effective and urges Coloradans to get the facts now so they’re ready when it is their turn.
Trusted messengers – including doctors and nurses of color and rural health workers – volunteered to serve as spokespeople in the TV spots and other materials.
The new Get the COVID-19 Vaccine Facts campaign, which will run through the end of March, uses various media to reach all Coloradans – including TV and digital advertising, community engagement, media outreach, and social media via influencers.
To amplify the campaign in local communities, a toolkit of campaign resources is available for local public health agencies and other community partners. Materials are available English and Spanish. If your organization is interested in promoting the campaign, a toolkit of resources can be accessed here.
It’s an honor to play a small part of the Herculean effort to combat this hopefully once-in-a-century pandemic. We thank all public health and health care workers for their relentless efforts to save lives.
To learn more about the COVID-19 vaccines, visit COCovidVaccine.org (English) and VacunaCovidCO.org (Spanish).
About the Author:
Brandon Zelasko (he/him), a Principal at SE2, is a dynamic force passionate about innovation, education, and community engagement. Beyond his professional role, Brandon embraces diverse interests, from painting to exploring the outdoors with his husband and rescue dog, Burger. Dubbed “Brandopedia” for his insatiable curiosity and wealth of knowledge, Brandon champions education equity, advocating for alternative pathways beyond traditional college routes. At SE2, Brandon’s commitment to innovation and growth drives him to make a meaningful impact on people’s lives through creative problem-solving and community involvement.
