At this year’s National Conference on Tobacco or Health (NCTOH), SE2, ADAPT, and The Montana Institute shared how social norms campaigns are transforming youth prevention efforts across the country. For decades, youth prevention campaigns have focused on warnings—“don’t smoke,” “just…

When I started consulting in tobacco prevention nearly three decades ago, some of the anti-tobacco pioneers I came across seemed almost paranoid to me. It was like they saw Big Tobacco conspiracies everywhere they turned. Well, as the saying goes,…

Colorado counties collaborate on an awareness campaign to dispel stigma and promote recovery from addiction while reducing the tragic toll of fentanyl and other opioids.

Colorado’s new youth fentanyl prevention campaign uses positive social norms to educate youth about the dangers of pill misuse. In October, the effort was highlighted at a national youth prevention summit.

It’s no secret that social media can be toxic and exacerbate mental health issues. But can it also offer support? Guest author Isabel Andersons shares her findings on where supportive communities exist on Reddit