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Hi, We're SE2.
A behavior change marketing agency.

We create change for good.

We believe that to create real change, you must start at the heart of the matter. But in a complex world, the heart isn’t always easy to find. That’s where we come in. 

Meaningful, lasting change happens when we impact individual behavior, shift social norms, and change public policy—all together. 

In our time-tested model, Perpetual Movements: Change for Good®, each step creates momentum for the next—and the one after that. This unique process starts an enduring cycle of change for good. 

See how our collective of creatives, challengers, and changemakers employ evidence-based and audience-informed campaigns that help government programs and nonprofits make an impact on today’s most challenging issues.  

Combining all three elements creates a sustainable cycle that none of the steps could accomplish by itself. In our model, each step creates momentum for the next—and the one after that.  

SE2 Creating Change Process

Explore how our proven approach can help your organization tackle today’s toughest issues.

Contact Us for a Free Consultation

Translating Health Jargon Makes Coverage More Accessible

Reducing Stigma to Support Recovery: A Community-Driven Approach

Trusted Messengers Highlight 988 Mental Health Line

Engaging Youth and Empowering Communities to Create the Connect Effect

Bringing Free Nutritious School Meals to All Students

Making the Case for How Social Norming Campaigns Support Youth Well-Being

Changing How Young People Think About Substance Use with Social Norms

Engaging Local Partners to Support the Health of Medicaid-eligible Kids

Preventing Opioid Misuse and Protecting Youth on Through Medication Takeback Program

Christine Forward Together Ad Preview

Emmy-Worthy Impact: State of Colorado’s Stories of Connection Campaign Earns Heartland Emmy®

How Tapping Youth Voices Helps Dispel Stigma and Support Sexual Health

A billboard showing fentanyl deaths outpacing traffic fatalities and homicides in Denver.

Rise Above Colorado asks what’s Denver’s plan for fentanyl

Lead Testing Surges 25% as Parents Respond to Simple One-Minute Ask

A man standing outside

Knowing Your Why Can Increase Your Success When Quitting Tobacco

SafeSport

PSAs Inspire Parents, Coaches to Prevent Abuse and Support the Well-being of Athletes of All Ages

Promoting Positive Youth Development to Foster Youth Connection

Denver Health Drives Hundreds of Denverites to Commit to Get Tested for STIs

New Ad Campaign Asks Coloradans “Are You Ready to Rise?”

Unlocking Paws-abilities Through Influencer Outreach

Tobacco is Nasty

Clear the Air Foundation

Enough with the Puff

Protecting Coloradans from tobacco through local policy change

Protecting Coloradans from Tobacco Through Local Policy Change

Society for Mining, Metallurgy and Exploration

Engaging Members Through Targeted Communications

Educating Young Adults About Health

Tobacco is Nasty

CDPHE Tobacco Is Nasty Youth Campaign

Colorado Shines

Illuminating the Importance of Early Education