The Challenge
Health insurance is notoriously complex, filled with industry jargon and dense explanations. Many people struggle to understand their options, which can lead to confusion, missed benefits, or even going without necessary coverage.
Collaborating with the Colorado Department of Regulatory Agencies’ Division of Insurance, we created a series of explainer videos in English and Spanish that simplify numerous state health benefit programs, making them more accessible and user-friendly.
Our Approach
We knew that clarity was key. To ensure our videos resonated, we took a strategic approach to language, stripping away complicated terms and replacing them with everyday words. We focused on real-world scenarios to illustrate key concepts, helping people see how coverage decisions impact their lives.
Visual storytelling played a crucial role, with engaging animations and clear step-by-step breakdowns that guide viewers through essential information.
The Impact
By simplifying language and presenting information in a digestible format, our explainer videos are empowering individuals to make more informed health care choices. Viewers reported feeling more confident in understanding their options and taking the next steps in their coverage decisions.
The team at the Division of Insurance reports that the video series has been wildly popular and very useful in helping educate Coloradans about available health insurance options.
The Division’s Assistant Commissioner for Communications and Outreach says: “Working with SE2 was a fantastic experience. The team knows video making. And not just the technical components of putting it together, but they understand the importance of working with the client to grasp the key messages and develop those into easy-to-understand images and words (both text and audio). The team is willing to take the time to work through drafts, edits and reviews to get things right. And, in the end, matching their understanding of communicating with their technical knowledge produces a beautiful result.”
