Change That Lasts: Lessons from SE2’s CEO

In a rapidly changing world, SE2’s Principal and CEO Susan Morrisey sees “change for good” as both a responsibility and a privilege. Reflecting on her team’s legacy, she shares insights on creating lasting impact, connecting authentically with audiences, and the progress and persistent challenges women face in executive roles. Her guidance emphasizes the power of amplifying real voices, embracing community-driven change, and advancing meaningful conversations in every project. 

Q: What is the “change for good” SE2 has had a part in that you’re most proud of? 

A: If I look for the throughline of our impact over the past 25 years, it’s been generating energy and enthusiasm around issues and stories that might have gone unnoticed. Whether we’re working to change policy, public opinion, or personal behavior, these are the issues that have real impact on people’s lives. Moving forward, our challenge is to support community conversations and priorities – not the other way around. That’s how we get to meaningful, sustainable change. 

Q: What’s your biggest piece of advice for copywriting/storytelling? 

A: Our role as storytellers is to simply amplify the real, authentic stories people want to tell. Often, we come into it with our idea of what makes a compelling story driving the narrative. If we listen, rather than direct, the results can be surprising and moving. 

Q: As a woman in business, especially in an executive role, what challenges do you feel women still today face? What challenges have improved or gotten worse? 

A: I think it depends on where women are “in business”. In many areas – including government, nonprofit, and corporate settings – women’s power and influence has continued to grow. But there continues to be a barrier for many top executive roles. I look forward to a time when women aren’t only appreciated for the “soft skills” we bring to the table but are judged fairly for and in positions of power.