As I reflect on my journey from founding my public relations firm to joining forces with SE2, a Denver-based agency focused on creating positive change, I am struck by the transformative power of collaboration. What started as a dream to build a successful business has evolved into a commitment to make a meaningful impact on communities, particularly for Latina entrepreneurs like myself.
The landscape for Latina-owned businesses is both promising and challenging. On one hand, we see incredible growth and resilience, with millions of businesses generating substantial revenue across the United States. Yet, accessing capital and navigating the complexities of scaling a business remain significant hurdles. It’s a journey filled with highs and lows, victories and setbacks, but through it all, one thing remains clear: the importance of advocating for change, winning strategic battles, implementing policies, and advocating once again.
My own experience mirrors this cycle. Selling my business was not something I had envisioned, but it opened doors to new opportunities and possibilities. It taught me the importance of thinking big, staying open to new opportunities, investing in my network, and prioritizing education and research. These lessons have guided me as I navigate the ever-changing landscape of entrepreneurship.
But the journey doesn’t end with individual success. It extends to the broader community, where issues like access to resources, representation, and systemic barriers continue to ignite my passion. I believe in making a genuine impact on people’s lives by challenging existing systems and bridging gaps in support and resources. It’s about creating real alternatives that meet the needs of individuals and families, particularly those who have been marginalized or overlooked.
Joining forces with SE2 has been a natural evolution of this commitment. Together, we share a vision of creating Perpetual Movements: Change for Good®. We recognize the power of collaboration in driving positive change on pressing public issues, from health and education to economic empowerment and environmental sustainability. By integrating our talents, expertise, and networks, we can amplify our impact and reach new heights of success.
Central to this collaboration is a deep commitment to community engagement. Effective movements require pushing power out to diverse community leaders and organizations, leveraging their credibility and trust to drive meaningful change. As someone with deep roots in Colorado and extensive experience in community engagement and political strategy, I am excited to expand our network and elevate our commitment to serving diverse communities.
Looking ahead, I am energized by the possibilities that lie ahead. Whether it’s through my work with SE2, hosting my podcast, or serving on organizational boards, I am dedicated to making a difference in the lives of others. The journey from grassroots advocacy to strategic partnerships is a cycle of growth, learning, and transformation. And together, we can create a brighter, more equitable future for all.
As SE2 celebrates its 25th anniversary, I am proud to be part of this journey and excited to see where it takes us next. Together, we can build on our legacy of positive change and continue to make a lasting impact on communities across Colorado and beyond.
About the Author:
Alvina Vasquez (she/her), founder of PowerMap Ltd., now a principal partner at SE2 following their merger in January 2024, stands as a prominent community leader. With over two decades of experience in broadcasting and political strategy, including her role as Political Director for the “Jared Polis for Colorado” campaign, Alvina excels in crafting impactful messaging and crisis communication. Her expertise in media management extends to both Spanish-language and general market contexts, earning her recognition as one of Denver’s 40 under 40.
Beyond her professional endeavors, Alvina is committed to societal advancement, evidenced by her participation in the Latino Leadership Institute Executive Program and her involvement with various educational and civic organizations. Her dedication to driving meaningful change underscores her role as a key figure in community leadership and strategy.
