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Grassroots Marketing

Building movements from the ground up

We harness grassroots strategies to create and manage powerful coalitions to give people a say on important issues.

Nothing is as powerful as channeling the voices of people who have a stake in issues that matter. Their impact is amplified when they are empowered to become evangelists for a cause, converting the people they influence.

But it’s not enough to identify allies; they need the inspiration and tangible tools to accomplish your shared goals.

For 20 years, we have helped clients move the meter through grassroots marketing approaches. Tested in the trenches, these have evolved to incorporate emerging technologies.

Research and Big Data helps us to identify and segment specific audiences. From there, we develop plans for reaching and engaging each constituency through focused messages and outreach tactics. Then we activate these grassroots networks to make their collective voices heard.


Activating Your Coalition

Six stupid simple strategies to achieve legislative wins

Let’s collaborate!

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