Quitting tobacco isn’t a straight line. It’s personal. Sometimes messy. For many, it takes time, support, and more than one try.
We believe in telling stories that reflect the full experience—not just the outcome.
With the Colorado QuitLine Stories campaign, we focused on honesty over perfection. When people see themselves in someone else’s journey, it builds understanding, reduces stigma, and makes change feel possible.
We’re honored that this work earned Best of Show at the Web Marketing Association’s 2026 Internet Advertising Competition, but what matters most is the brave people behind the stories and the impact of their stories
The campaign videos, which won Best Government Online Video Campaign and Best in Show – Online Video Campaign, are available as a supercut on Vimeo, offering a taste of the stories and creative approach.
