Local leaders and multilingual messengers cut through stigma, delivering clear, trusted information about 988 to communities historically underserved by crisis systems.

Positive social norms replaced fear-based messaging, equipping youth, parents, and partners with tools to reduce overdose risk and strengthen protective connections.

A statewide campaign mobilized families, educators, and advocates to increase awareness and support for healthy school meals for every student.

Research-driven storytelling showed how shifting perceptions—not scare tactics—can improve youth mental health and reduce risky behaviors.

Youth-informed messaging corrected misperceptions, reduced pressure to use substances, and reinforced healthier choices through peer influence.

Plain-language materials and partner-led outreach helped caregivers better understand benefits and take action—expanding access through trusted community organizations.

Clear calls to action and community partnerships increased safe medication disposal by over two tons, reducing access and misuse among youth.

Simple, trusted guidance helped caregivers adopt safe sleep practices—protecting infants through clarity, compassion, and culturally responsive outreach.

Authentic, community-centered stories elevated upstream protective factors, earning national recognition for impact-driven storytelling.

The ChallengeIn Colorado, the rise of fentanyl-laced counterfeit pills poses a significant threat to public health, especially among teenagers. Even though most Colorado teens are not misusing prescription pills, misconceptions persist, and the danger of accidental exposure remains high. Addressing…

A bold public call reframed fentanyl as a shared responsibility, sparking dialogue and action across sectors.

Clear, parent-focused messaging drove a 25% increase in lead testing by making prevention fast, accessible, and actionable.