Positive social norms replaced fear-based messaging, equipping youth, parents, and partners with tools to reduce overdose risk and strengthen protective connections.

A statewide campaign mobilized families, educators, and advocates to increase awareness and support for healthy school meals for every student.

Research-driven storytelling showed how shifting perceptions—not scare tactics—can improve youth mental health and reduce risky behaviors.

Youth-informed messaging corrected misperceptions, reduced pressure to use substances, and reinforced healthier choices through peer influence.

Plain-language materials and partner-led outreach helped caregivers better understand benefits and take action—expanding access through trusted community organizations.

Clear calls to action and community partnerships increased safe medication disposal by over two tons, reducing access and misuse among youth.

Simple, trusted guidance helped caregivers adopt safe sleep practices—protecting infants through clarity, compassion, and culturally responsive outreach.

The ChallengeIn Colorado, the rise of fentanyl-laced counterfeit pills poses a significant threat to public health, especially among teenagers. Even though most Colorado teens are not misusing prescription pills, misconceptions persist, and the…

Clear, parent-focused messaging drove a 25% increase in lead testing by making prevention fast, accessible, and actionable.

PSAs equipped parents and coaches with tools to recognize abuse, respond early, and protect athletes at every level.

Integrated mass media drove jobseekers and workers to ReadyToRiseCO.org, connecting Coloradans hit hardest by the pandemic with training and career resources.

Six years ago, we met Angel Ramirez, a Denver mom determined to quit smoking. At the time, she was deep in the struggle, juggling life, stress, and the weight of an addiction she wanted to break. She let us into…