When it comes to advertising, billboards are about as old school as it comes. Yet they’ve been proving their relevance recently, with high-profile placements — and Oscar recognition. Billboards recently...Read More
Last year, The Denver Post became the national poster child for how tough times at newspapers threatened access to quality local news. Today, however, Denver news consumers can choose from...Read More
Two of the hottest issues in any organization are finding/recruiting supporters, donors and advocates, and then keeping them active. Influencer marketing presents new opportunities for nonprofits, associations, advocacy groups and...Read More
Since 90 percent of the information received by the brain is visual, it's no surprise that technology is evolving to work with our brains - instead of forcing our brains...Read More
We get a lot of questions from clients about the latest trend in communications: influencer marketing. Nearly 60 percent of organizations use influencer marketing to spread the word about products,...Read More
We've assembled a guide that helps college marketing and communications professionals consider how to leverage two macro trends to appeal to prospective students who increasingly question the value of a...Read More
Any conversation about mental health can be complicated by stigma. But when the concern relates to the behavior of a young child, the fear of being labeled or excluded can...Read More
Syria’s horrific week, resulting in the death of 500-plus civilians, has struggled to supplant other media headlines. Why isn’t the public more outraged by this tragedy? One explanation: Studies have...Read More
If you’re putting all your eggs in the social media basket, you may to think again. The rise of the social media sabbatical is here. It’s time to diversify your communications tactics.
2017 was the year communications and marketing leaders embraced influencer marketing. In 2018, they’re doubling down. In fact, several industry sources report that half of all organizations engaged in influencer...Read More
In today’s dynamic social media landscape, Twitter remains the best channel to follow and engage with both policymakers and the media. Despite attempts made by other social media outlets to...Read More
Getting Your Story Covered – CopyEven if you’re not ready to embark on an influencer marketing campaign, check out this handy resource on how it's helping organizations raise awareness of important issues. Download here. http://hub.se2communications.com/a-cost-effective-strategy-to-raise-awareness-of-important-issues
“A healthy community is a community fueled by productive work and motivated by care for one’s neighbor.” This statement prompted both murmurs of agreement when shared with a room full...Read More
Americans – particularly Millennials and Gen-Z – increasingly don’t identify as a specific gender. What does that mean for how we try to reach and engage people on issues?
It’s award show season. Cue the celebrity buzz, impassioned political statements delivered from the stage, show-stopping performances — and some bold new ads from familiar brands. Creativity, emotion and creating...Read More
Facebook is making headlines after announcing big changes in how it prioritizes and delivers content. The social-sharing giant will roll out updates as soon as this week that will decisively...Read More
Following the recent announcement about changes to Facebook’s News Feed algorithm (and our post alerting nonprofits and cause marketers to the potential impact of the updates), we want to offer...Read More
How do you make people care about electricity and advocate for policies that protect the environment while maintaining affordability? See how we drove 150,000 people to care – and act.
With the changing consumer habits of Millennials — including preference for purpose-driven and community-minded companies — there’s growing pressure on brands to win our affection through their business practices, not merely...Read More