About two weeks ago, I received one of those calls creative directors love to get. It was about 7:00 pm. Apparently, a colleague had recommended me to help Governor Jared...
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Hospitals may be a business, but they face more scrutiny and are held to a higher standard than most other businesses…
We recently hosted a happy hour with our friends from the Communications Network, using it as an opportunity to explore the emerging issue of ungendered and nonbinary communications. A group...
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Professional associations are as diverse and varied as the sectors they represent. But all associations share the same goal to provide value to their members. Janet McCall, president of the...
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Like many professional/trade associations, generating interest in their issues and reaching younger members are critical and ongoing challenges. For this installment of the Next 20, we sat down with the...
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Disney MagicBands may not come to mind when you think about creating a great experience for association members. But for Colorado Dental Association Executive Director Greg Hill, MagicBands (i.e., smart watch-like devices that allow Disney...
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Eric Anderson, our co-founder and senior strategist, interviewed SE2 Director of Content and Creative Juan Cabrera about how effective Spanish language communications can help address the pandemic.
During my time at SE2, I’ve been blessed to work on important issues such as preventing kids from smoking and vaping, strengthening community hospitals, providing quality preschool for more young…
On a recent Friday morning, our team gathered, coffee in hand, for a video training from a panel of strategists at YouTube. The training began with a single stage-setting fact:...
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When the SE2 team decided to bring on two youth advisors, our intent was to leverage their skills to help us develop health promotion campaigns for the Colorado Department of...
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Think back about nearly every drug prevention campaign you’ve seen and you’ll notice a common strategy. Most utilize scare tactic…
Nearly 36,000 units of red blood cells are needed every day in the U.S., and since blood has a limited shelf life, the need for donated blood is constant…
Those of us who work in corporate social responsibility have long trumpeted the benefits of our department. CSR tells our company story and helps build our political capital. It creates...
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Reddit, the social media platform that has coined itself “the front page of the internet” and is home to endless social forums, isn’t as dark and disturbing as some might…
Project Manager Kathleen Ryan: Today, we see more and more brands creating a bigger story — and an element of mission — around their products and services. Steve Stoute, an...
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A recent ad blocked by Facebook got me thinking about an emerging question for impact marketers: When does cause-oriented content strike the right chord and when does it go too...
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Associations and professional societies that lack a solid Millennial membership are destined for trouble. As an association leader, you’ve certainly experienced some of the unique challenges of working with and...
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When we set out to hire a new director of content and creative last year, we knew it would be akin to finding the proverbial needle in a haystack. Our...
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Nielsen’s recent report on research conducted with corporate marketing executives has some interesting, though not entirely unexpected insights. Now we consider how those insights can inform our efforts on behalf...
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I recalled my lifetime professional experience – 18+ years in the marketing and advertising business, from Los Angeles to New York and, for the last 13 years, Colorado – while digging...
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