Telling people within your organization what you want and need is critical to producing successful work. That seems like a no-brainer, but apparently it’s not. The Project Management Institute (PMI)...
Read More
SE2, a Colorado-based integrated mass communications firm focused on policy issues and social marketing, is pleased to announce five additions to its distinguished client list of corporations, nonprofits and public...
Read More
Over the last 13 years, I have worked at SE2 on a host of important issues. From health access to higher education funding, tobacco control to civil rights, we’ve tackled...
Read More
For groups working on health care in Colorado, few issues are garnering more attention during this year’s legislative session than expanding Medicaid. Spurred by the Affordable Care Act, Colorado’s proposed...
Read More
Terrance Carroll and I worked together in the state legislature when he was the Speaker of the House and I was the Communications Director in the State Senate. Carroll is...
Read More
Your audience wants custom content; Give them what they want. Recent studies on content marketing have shown that: 90 percent of people find custom content useful. 78 percent of people...
Read More
So far, it’s crushed and recycled about 800 of these high-polluting junkers. The Colorado Automobile Dealers Association launched this nonprofit and the vast majority of vehicles have been contributed by...
Read More
When you can use that honor to help curb pollution and keep Colorado’s skies clear. For the past few years, SE2 has enjoyed the opportunity to promote the Clear the...
Read More
Recently, we highlighted the work we did with the Clear the Air Foundation at the Denver Auto Show to encourage the show’s attendees to donate their old “gross emitters.” For...
Read More
In fact, more than 5,700 Colorado kids under the age of 18 become new daily smokers, and one-in-three will die from their addiction. Both points prove why it is important...
Read More
Data-driven approaches tailored to patients’ unique perspectives and health needs can push people to take positive steps, reinforce that action, and help them monitor progress along the way. The following...
Read More
Web access has joined pencils and notebooks on the list of basic school supplies. Students need the Internet to complete their homework. Parents need it to monitor their children’s academic...
Read More
But before reaching out to Hispanic media, please consider the following recommendations: Translate communications materials, such press releases. This is not because they don’t speak English (they do, and well),...
Read More
We get it. You may not have the resources on staff, or you already have too much on your plate. But if you aren’t trying, that could present a big...
Read More
Well, how many ways can I say this…. yes, si, oui, ja, sim, ken, jes, hai, ndiyo, haan and na'am. YES, you need a social media policy. Frankly, I am...
Read More
The phenomenal amount of rain we had in Denver last week got me thinking: If the world flooded, what kinds of communications tools should we save to support its repopulation,...
Read More
While stories help in all kinds of communications, they are critical in the world of public issues because the problems that our clients are tackling -- healthcare, hunger, smoking regulations...
Read More
The secret sauce is this: start thinking like a television network. Think of everything you do online – email marketing, social media, website, online advertising, etc. – as your own...
Read More
Laura Giocomo and I just turned a presentation we made to the Colorado Healthcare Communicators called "Health care or health scare?" into a guest column for the Health Policy Solutions...
Read More
