Going to the source for the youth perspective
Understanding what young people think, believe and care about is critical to connecting with them. And you can’t get at the real story unless you go to the source.
That’s why SE2 brought youth advisors in-house, built and online panel of youth to give us insights to inform our campaigns, and is reaching out to hear what youth think on a variety of critical issues. To help us get into the heads and hearts of today’s youth — and develop campaigns that can create lasting change.