SXSW isn't all learning. There are plenty of fun things to do and explore, too. Here were some of our faves: New office gadget? .@morriseysusan we’re going to need a...
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When students and parents walked out of a vigil last night that had been planned in remembrance of Kendrick Castillo, the student who was tragically killed in the recent shooting...
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Our last trend from SXSW focuses on voice-enabled devices like Alexa or Google Home. The head of Alexa video and the VP of Comcast Research and Development (editorial note: Comcast...
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Equality, and particularly its impact on minorities and women, was a consistent theme at #sxsw2018. From workplace equity to the role that the tech and marketing industries must play, from...
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The social impact generation (i.e., Millennials and Gen-Z) don’t just want products and services that meet their needs; they’re demanding that brands also have a positive social impact. As private-sector...
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There is a believability crisis. It isn’t new; but over the past year-and-a-half, it certainly has worsened. Claims of “fake news” and “alternative facts” are just a symptom of a...
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By the end of 2021 more than 70 million U.S. households will have a voice device in their home (e.g., Amazon Alexa, Google Home, smart speaker). To put that in...
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Trend Two: Dissolving Traditional Gender Identities Facebook’s global content strategist and its director of insights marketing presented proprietary research it conducted on its user base to identify and understand how...
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According to the 2018 Edelman Trust Barometer, the industry standard for measuring consumer trust, only 48 percent of the general population in the United States trusts advertising, falling from 58...
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This report focuses on: Telling More (and Better) Stories Storytelling has been a recurring trend for several years. (SE2 has been talking about it for 20 years.) What was different this...
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Integration of bots, artificial intelligence and rich communication services may signal the end of the website and app era…
Big ideas from this year's South By Southwest This year’s recap of SXSW takes a different approach than previous years. Inspired by Rohit Bhargava, the author of Non-Obvious: How to...
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Kelly Brough is president and CEO of the Denver Metro Chamber of Commerce, which represents 3,000 companies and their 300,000 employees. Previously she directed an internationally recognized leadership program, served as...
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In today’s digital world, anybody with a smartphone is a content creator. TikTok, the trending app where users record and upload 15- to 60-second creative video clips set to music,...
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When it comes to advertising, billboards are about as old school as it comes. Yet they’ve been proving their relevance recently, with high-profile placements — and Oscar recognition. Billboards recently...
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Last year, The Denver Post became the national poster child for how tough times at newspapers threatened access to quality local news. Today, however, Denver news consumers can choose from...
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Since 90 percent of the information received by the brain is visual, it's no surprise that technology is evolving to work with our brains - instead of forcing our brains...
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We've assembled a guide that helps college marketing and communications professionals consider how to leverage two macro trends to appeal to prospective students who increasingly question the value of a...
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Any conversation about mental health can be complicated by stigma. But when the concern relates to the behavior of a young child, the fear of being labeled or excluded can...
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Syria’s horrific week, resulting in the death of 500-plus civilians, has struggled to supplant other media headlines. Why isn’t the public more outraged by this tragedy? One explanation: Studies have...
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