During my time at SE2, I’ve been blessed to work on important issues such as preventing kids from smoking and vaping, strengthening community hospitals, providing quality preschool for more young…
On a recent Friday morning, our team gathered, coffee in hand, for a video training from a panel of strategists at YouTube. The training began with a single stage-setting fact:...
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When the SE2 team decided to bring on two youth advisors, our intent was to leverage their skills to help us develop health promotion campaigns for the Colorado Department of...
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Those of us who work in corporate social responsibility have long trumpeted the benefits of our department. CSR tells our company story and helps build our political capital. It creates...
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Reddit, the social media platform that has coined itself “the front page of the internet” and is home to endless social forums, isn’t as dark and disturbing as some might…
Project Manager Kathleen Ryan: Today, we see more and more brands creating a bigger story — and an element of mission — around their products and services. Steve Stoute, an...
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A recent ad blocked by Facebook got me thinking about an emerging question for impact marketers: When does cause-oriented content strike the right chord and when does it go too...
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Associations and professional societies that lack a solid Millennial membership are destined for trouble. As an association leader, you’ve certainly experienced some of the unique challenges of working with and...
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When we set out to hire a new director of content and creative last year, we knew it would be akin to finding the proverbial needle in a haystack. Our...
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Nielsen’s recent report on research conducted with corporate marketing executives has some interesting, though not entirely unexpected insights. Now we consider how those insights can inform our efforts on behalf...
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I recalled my lifetime professional experience – 18+ years in the marketing and advertising business, from Los Angeles to New York and, for the last 13 years, Colorado – while digging...
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Mike Wetzel and Frank Valdez are on the communications team at the Colorado Education Association, leading the association’s outreach to its diverse membership of teachers, administrators and education professionals across...
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The latest State of Digital Advertising from Adobe Digital Insights provides tips for how to keep advertising relevant in a rapidly changing landscape. No big surprise here: Millennials and Gen...
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Whether it’s a friend, family member, neighbor, or colleague, LGBTQ+ rights affect all of us – and we each have a story to tell. Your story may be deeply painful...
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The work of being a content creator can feel like an uphill slog at times. Amidst an avalanche of information, we fight for fleeting attention and struggle to stand out...
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Fifty years ago today, a group of New Yorkers stood up and fought back against discrimination based on sexual orientation. The Stonewall uprising was a turning point towards equality for...
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Renny Fagan is the president and CEO of the Colorado Nonprofit Association, which has 1,300 member nonprofit organizations across the state. The Association provides knowledge, resources and advocates for the...
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For the first time since the 1940s, people of retirement age outnumber teens and young adults in the workplace. Today, you are just as likely to work with a Baby...
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At the recent American Society of Association Executives’ Great Ideas 2018 conference, association professionals from around the country met in Colorado Springs to discuss key challenges and opportunities facing their...
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This photo of my daughter, Charlotte, was taken shortly after Barack Obama was elected president in 2009. The caption to the drawing says Charlotte, who was five years old, wishes...
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