CHALLENGE: The Colorado Department of Early Childhood engaged SE2 to develop a campaign to increase understanding of the safest way for infants under one year to sleep, and encourage families…
Empathy and understanding are two of the most important qualities we can bring to marketing and life. When we take the time to connect with others on a deeper level,…
Our work for CDPHE’s Forward Together campaign wins a 2023 Heartland Emmy®. See the winning ad!
Change is hard. It’s even more challenging to sustain and build on positive change over time. These 10 steps offer a roadmap for creating and maintaining Perpetual Movements that drive change for good.
Across the country, state-run agencies create programs and resources to advance their missions. Their goals typically center on supporting the health, happiness, prosperity and well-being of their states and residents.
Across the country, state-run agencies create programs and resources to advance their missions. Their goals typically center on supporting the health, happiness, prosperity and well-being of their states and residents.
Government and health care organizations must overcome understandable skepticism toward the vaccine among some minority groups. Following three basic communications practices can help.
A new statewide campaign is empowering Coloradans with the facts so that they can make an informed choice when it’s their turn to get vaccinated.
Audience-targeted key messages helped Denver’s BIPOC LGBTQ+ community overcome stigma and get tested for STIs
A powerful, but little known, model for youth engagement came to life through a new brand and creative storytelling
Integration of bots, artificial intelligence and rich communication services may signal the end of the website and app era…
While only 7 percent of high school students currently smoke cigarettes, one in four Colorado adolescents vapes nicotine. See how we kicked off a youth movement to end youth vape use.
LiveWell Colorado hired SE2 to develop a mass media campaign that drove advocates in communities across Colorado to advocate for change and improve the health of kids.
In Colorado, youth tobacco usage rates continue to decline, yet a shocking one-in-four high school students in the state vaped within the last 30 days.
There is one place where we’re “winning”: It’s our use and addiction to tobacco products. In fact, we’re killing it.
The Colorado Department of Public Health and Environment engaged SE2 to develop a mass media campaign to reach kids who feel like they have heard the same messages about not using tobacco before (yet many use tobacco anyway).
SE2 took the tobacco industry’s own research on how to market to young adults and used it against Big Tobacco.
Working closely with the State Tobacco Education and Prevention Alliance and its partners, SE2 developed an extensive toolkit of materials for communities around the state to use in their local policy efforts to strengthen clean indoor air laws and reduce youth access to tobacco products.
Instead of trying to convince young adults to listen to what the state health department has to say about tobacco, we engaged the people young adults trust to carry the message.