Picture this: you have an appointment with a dermatologist to discuss acne treatments. For the paperwork, you have to use a name that isn’t yours, and makes you uncomfortable when…
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Empathy and understanding are two of the most important qualities we can bring to marketing and life. When we take the time to connect with others on a deeper level,…
Our work for CDPHE’s Forward Together campaign wins a 2023 Heartland Emmy®. See the winning ad!
Originally published in SWHelper.org. During the pandemic, many people turned to alcohol as a release valve. Indeed, drinking — including day drinking and overdrinking — became somewhat of a punchline,...
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Change is hard. It’s even more challenging to sustain and build on positive change over time. These 10 steps offer a roadmap for creating and maintaining Perpetual Movements that drive change for good.
Across the country, state-run agencies create programs and resources to advance their missions. Their goals typically center on supporting the health, happiness, prosperity and well-being of their states and residents.
Across the country, state-run agencies create programs and resources to advance their missions. Their goals typically center on supporting the health, happiness, prosperity and well-being of their states and residents.
Government and health care organizations must overcome understandable skepticism toward the vaccine among some minority groups. Following three basic communications practices can help.
A new statewide campaign is empowering Coloradans with the facts so that they can make an informed choice when it’s their turn to get vaccinated.
Your stakeholders – whether they are patients, students, employees or parents – want and need to stay informed, understand how COVID-19 is impacting your work, and know about resources that...
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The social impact generation (i.e., Millennials and Gen-Z) don’t just want products and services that meet their needs; they’re demanding that brands also have a positive social impact. As private-sector...
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By the end of 2021 more than 70 million U.S. households will have a voice device in their home (e.g., Amazon Alexa, Google Home, smart speaker). To put that in...
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According to the 2018 Edelman Trust Barometer, the industry standard for measuring consumer trust, only 48 percent of the general population in the United States trusts advertising, falling from 58...
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Integration of bots, artificial intelligence and rich communication services may signal the end of the website and app era…
Two of the hottest issues in any organization are finding/recruiting supporters, donors and advocates, and then keeping them active. Influencer marketing presents new opportunities for nonprofits, associations, advocacy groups and...
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Any conversation about mental health can be complicated by stigma. But when the concern relates to the behavior of a young child, the fear of being labeled or excluded can...
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Search engine optimization (SEO) is of course a top priority when marketing products and services. But it may not be top of mind for nonprofits, foundations, cause-marketing campaigns and behavior...
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In Colorado, youth tobacco usage rates continue to decline, yet a shocking one-in-four high school students in the state vaped within the last 30 days.
There is one place where we’re “winning”: It’s our use and addiction to tobacco products. In fact, we’re killing it.
The Colorado Department of Public Health and Environment (CDPHE) came to SE2 with a challenge: How best to educate and engage millennials who causally smoke about the slippery slope of...
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Lack of access to healthy foods, higher prevalence of stress and built environments that discourage physical activity are just some of the contributing factors. And a recent report finds that we can...
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Following a highly competitive bid process, the Colorado Department of Public Health and Environment’s (CDPHE) Prevention Services Division selected SE2 to lead communications and advertising for its Tobacco Free Colorado...
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Most of the offerings on the health exchanges are low-cost, high-deductible plans. Good news for many, but not everyone. An unforeseen consequence: Many newly covered consumers from the last enrollment...
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Did you know that almost 90 percent of adults are confused by the jargon that the health care industry uses? This problem has only increased as the nation, including our...
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In fact, more than 5,700 Colorado kids under the age of 18 become new daily smokers, and one-in-three will die from their addiction. Both points prove why it is important...
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