LiveWell Colorado hired SE2 to develop a mass media campaign that drove advocates in communities across Colorado to advocate for change and improve the health of kids.
In Colorado, youth tobacco usage rates continue to decline, yet a shocking one-in-four high school students in the state vaped within the last 30 days.
There is one place where we’re “winning”: It’s our use and addiction to tobacco products. In fact, we’re killing it.
2016 was the year communications and marketing leaders acquainted themselves with influencer marketing. Today, they’re investing.
The Colorado Department of Public Health and Environment engaged SE2 to develop a mass media campaign to reach kids who feel like they have heard the same messages about not using tobacco before (yet many use tobacco anyway).