2017 was the year communications and marketing leaders embraced influencer marketing. In 2018, they’re doubling down. In fact, several industry sources report that half of all organizations engaged in influencer...
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Getting Your Story Covered – Copy
Even if you’re not ready to embark on an influencer marketing campaign, check out this handy resource on how it's helping organizations raise awareness of important issues. Download here. http://hub.se2communications.com/a-cost-effective-strategy-to-raise-awareness-of-important-issues
Search engine optimization (SEO) is of course a top priority when marketing products and services. But it may not be top of mind for nonprofits, foundations, cause-marketing campaigns and behavior...
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Clear The Air Foundation Challenge: When it came to Colorado’s air quality challenges, Colorado’s new auto dealers were too often viewed as part of the problem. But that misguided perception...
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2016 was the year communications and marketing leaders acquainted themselves with influencer marketing. Today, they’re investing.
Unlike most traditional agencies, SE2’s creative team does not include a room full of art directors, designers and copywriters slaving away on projects. Rather, Creative Associate Maggie McEntee and I...
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Like native advertising, “Big data” is a term that carries meaning with people in marketing and communications, but may leave others scratching their heads. Big data is a complicated beast. The...
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Over the last 13 years, I have worked at SE2 on a host of important issues. From health access to higher education funding, tobacco control to civil rights, we’ve tackled...
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Terrance Carroll and I worked together in the state legislature when he was the Speaker of the House and I was the Communications Director in the State Senate. Carroll is...
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Web access has joined pencils and notebooks on the list of basic school supplies. Students need the Internet to complete their homework. Parents need it to monitor their children’s academic...
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