As I reflect on my journey from founding my public relations firm to joining forces with SE2, a Denver-based agency focused on creating positive change, I am struck by the…
Empathy and understanding are two of the most important qualities we can bring to marketing and life. When we take the time to connect with others on a deeper level,…
Audience-targeted key messages helped Denver’s BIPOC LGBTQ+ community overcome stigma and get tested for STIs
A powerful, but little known, model for youth engagement came to life through a new brand and creative storytelling
Think back about nearly every drug prevention campaign you’ve seen and you’ll notice a common strategy. Most utilize scare tactic…
Membership and trade association professionals are struggling to manage escalating member expectations. One organization used influencers to raise its profile and delight members.
While only 7 percent of high school students currently smoke cigarettes, one in four Colorado adolescents vapes nicotine. See how we kicked off a youth movement to end youth vape use.
LiveWell Colorado hired SE2 to develop a mass media campaign that drove advocates in communities across Colorado to advocate for change and improve the health of kids.
The Colorado Department of Public Health and Environment engaged SE2 to develop a mass media campaign to reach kids who feel like they have heard the same messages about not using tobacco before (yet many use tobacco anyway).
SE2 took the tobacco industry’s own research on how to market to young adults and used it against Big Tobacco.
With a membership of 15,000 in more than 100 countries worldwide, this international professional society faced challenges similar to other large associations in a shifting social, technological and political landscape.
Working closely with the State Tobacco Education and Prevention Alliance and its partners, SE2 developed an extensive toolkit of materials for communities around the state to use in their local policy efforts to strengthen clean indoor air laws and reduce youth access to tobacco products.
Instead of trying to convince young adults to listen to what the state health department has to say about tobacco, we engaged the people young adults trust to carry the message.