Your audience wants custom content; Give them what they want. Recent studies on content marketing have shown that: 90 percent of people find custom content useful. 78 percent of people...
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So far, it’s crushed and recycled about 800 of these high-polluting junkers. The Colorado Automobile Dealers Association launched this nonprofit and the vast majority of vehicles have been contributed by...
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When you can use that honor to help curb pollution and keep Colorado’s skies clear. For the past few years, SE2 has enjoyed the opportunity to promote the Clear the...
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Recently, we highlighted the work we did with the Clear the Air Foundation at the Denver Auto Show to encourage the show’s attendees to donate their old “gross emitters.” For...
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In fact, more than 5,700 Colorado kids under the age of 18 become new daily smokers, and one-in-three will die from their addiction. Both points prove why it is important...
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Data-driven approaches tailored to patients’ unique perspectives and health needs can push people to take positive steps, reinforce that action, and help them monitor progress along the way. The following...
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Web access has joined pencils and notebooks on the list of basic school supplies. Students need the Internet to complete their homework. Parents need it to monitor their children’s academic...
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But before reaching out to Hispanic media, please consider the following recommendations: Translate communications materials, such press releases. This is not because they don’t speak English (they do, and well),...
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We get it. You may not have the resources on staff, or you already have too much on your plate. But if you aren’t trying, that could present a big...
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Well, how many ways can I say this…. yes, si, oui, ja, sim, ken, jes, hai, ndiyo, haan and na'am. YES, you need a social media policy. Frankly, I am...
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The phenomenal amount of rain we had in Denver last week got me thinking: If the world flooded, what kinds of communications tools should we save to support its repopulation,...
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While stories help in all kinds of communications, they are critical in the world of public issues because the problems that our clients are tackling -- healthcare, hunger, smoking regulations...
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The secret sauce is this: start thinking like a television network. Think of everything you do online – email marketing, social media, website, online advertising, etc. – as your own...
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Your organization has something important to say but a lot of data or explanation is needed to illustrate the issue. This data, when written out, will make for never-ending, scrolling...
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Our client, Marian Medical Center, in Santa Maria, CA successfully kicked off Heart Month last week with an event targeting, well, everyone with a pulse. (Ha ha.) The MegaHeart Health...
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Anderson's put his unique gift (and zany party trick!) to good use in his post on Denver PR blog, predicting trends in PR for 2010: 10. CBS4 Assignment Editor Misty...
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Growing up, we loved picture books. OK, we still do. Pictures just have…a way with words, if you will. As media and communication techniques evolve, photos, graphics and video have...
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