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PSAs Inspire Parents, Coaches to Prevent Abuse and Support the Well-being of Athletes of All Ages

February 2, 2022

The U.S. Center for SafeSport is raising awareness and providing tools for parents and coaches to identify and prevent emotional, physical, and sexual abuse in sports through powerful public service announcements.

The Center’s public awareness campaign highlights the important role parents and coaches play in helping to ensure young athletes are safe. The campaign highlights educational resources for parents, coaches, and other adults.

SE2 produced the provocative campaign with Image Brew.

The ads say: “Together we can end abuse in sport.” They urge adults to “Learn to ask the right questions” at There visitors will find online training resources to help coaches and parents serve as watchdogs for the safety of athletes while supporting a culture in which athletes are safe, supported, and strengthened through sports. The campaign provides practical tips like promoting open communication, observing how kids interact at practice, and monitoring their social media activity.

Watch the spots:

Headquartered in Denver, Colorado, the U.S. Center for SafeSport is an independent, nonprofit 501(c)(3) responsible for responding to and preventing emotional, physical, and sexual misconduct and abuse in the U. S. Olympic and Paralympic Movement. The Center’s mission is to make athlete well-being the centerpiece of our nation’s sports culture through abuse prevention, education, and accountability. The Center also serves as an educational resource for sports organizations at all levels, from grassroots amateur sports organizations to professional leagues. For more information, please visit