Blog Post

Move the Meter: What Type of Marketer Are You?

This week's industry trends from our team
August 21, 2017

You’ve probably seen the phrase around our office before – on presentations, stationery and business cards. It’s our passion and core value at SE2 – we move the meter on issues that matter. In that same spirit, we are putting our heads together to share what we’re reading and learning with all of you.
You know those articles that come across your social media feeds and become the buzz of your office or friend group? That’s the stuff we hope to share here.
Here is a compilation of communications news and insights from across the industry this past week, straight from the desks of team SE2:
Director of Account Services Kate Julian:
Voice will soon be the driver of e-commerce. Paid and organic search dollars will begin shifting to A.I. devices as “voice search” becomes the way consumers find results. Start thinking about what content will increase your chances to be the preferred answer with these devices.

Graphic Designer Nate Balfour:
A new study demonstrates the importance of beautiful design across all devices. It also highlights the value of using humor to communicate.
Project Manager Kathleen Ryan:
Google is developing technology to let publishers create visual-oriented media content along the lines of Snapchat’s “Discover” feature, upping the ante in a race to dominate news dissemination on smartphones.
Content Strategist Ali Nipert:
Find out what kind of content marketer you are, and what you need to be successful, by taking this seven-question quiz from The Content Strategist. Because honestly who has the willpower to *not* click on an internet quiz?
 
We look forward to sharing more insights (and maybe some laughs) in the weeks to come.

New Ad Campaign Asks Coloradans “Are You Ready to Rise?”

 Blog  Industry  | No Comments

A skilled workforce is a key to a strong economy. Yet, as the research shows, the lack of qualified talent in Colorado is inhibiting business growth.  The pandemic has further…

Perpetual Movements: 10 steps to drive change for good

 Blog  | No Comments

Change is hard. It’s even more challenging to sustain and build on positive change over time.  These 10 steps offer a roadmap for creating and maintaining Perpetual Movements that drive change for good.

Why local governments should engage youth around digital campfires

 Blog  | No Comments

In 2020, as concerns about the COVID-19 pandemic rippled worldwide, youth audiences turned to digital campfire platforms.