Blog Post

Illuminating the Importance of Early Education

February 7, 2017

Illuminating the Importance of Early Education

Communications campaign engages providers and parents

Colorado Shines is the state’s quality rating and improvement system used to assess, improve and communicate the level of quality in early childhood care and education programs.
As part of our long-standing focus on early childhood education, SE2 worked with the Colorado Department of Human Services to increase awareness of Colorado Shines among early learning and child care providers, parents and primary caregivers, and other stakeholders.

After a discovery process that included statewide surveys of more than 1,000 parents and providers, SE2 developed a complete communications framework for each key audience targeted by Colorado Shines.
Based on discovery findings, SE2 crafted key messages for each audience in English and Spanish; developed a comprehensive communications plan focused on digital, grassroots, social media, earned media and paid media tactics; designed a new mobile-optimized website in English and Spanish; and developed a suite of materials to support outreach to parents, early learning programs and providers.
The outreach produced strong results, with 55,000 unique visitors to ColoradoShines.com who used the site to conduct more than 145,000 searches for providers. The paid media campaign took a relatively modest budget and leveraged $138,000 in added value plus effective targeting to deliver more than 10 million TV, radio and digital impressions.
Media outreach resulted in extensive coverage on Hispanic and non-Hispanic outlets with a collective audience of more than 3 million people. Social media promotions increased Facebook visits by 35 percent.

Tip Sheet

Three Tips for Parent Engagement in Education

An educator's perspective on effective communications strategies

Denver Public Health STI Campaign

Denver Health Drives Hundreds of Denverites to Commit to Get Tested for STIs

 Case Studies  | No Comments

Audience-targeted key messages helped Denver’s BIPOC LGBTQ+ community overcome stigma and get tested for STIs

Making beer

Telling the Story of Anheuser Busch's Investment in Colorado Communities

 Case Studies  | No Comments

In 2015, the brewing landscape in Colorado was fluid and uncertain. Despite its proud history as a major fixture in the Centennial State, Anheuser-Busch’s positive local impact and significant local investments were underappreciated.