Engaging Members Through Targeted Communications
Society for Mining, Metallurgy and Exploration
The Challenge
With a membership of 15,000 in more than 100 countries worldwide, this international professional society faced challenges similar to other large associations in a shifting social, technological and political landscape.
SE2 conducted a communications audit to assess the effectiveness of SME’s communications materials and processes. In addition, we reviewed extensive market research and developed a robust message platform to communicate with the variety of SME audiences, ranging from members to academics, industry partners, policymakers and more. We also developed audience personas and provided a series of message trainings and ongoing support for executive staff.
Over two years, SE2 worked with SME to increase message consistency across a multitude of educational programs and products and leverage tools to communicate effectively with members of various ages, education and backgrounds.
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