Unlike a lot of topics at SXSW, native advertising is not what’s next; it’s what’s right now. Here’s what you need to know.
What Is Native Advertising?
Native advertising is also referred to as sponsored content or promoted posts. No matter what you call it, let’s be real: Most people don’t know what it means – especially the brands and organizations that need to know.
- Attempt to fool the reader into thinking this is just another article in a magazine so they read it with a less critical eye (i.e. the reader doesn’t realize he’s reading advertising messages)
- In the case a reader recognizes the piece as an ad, he’s still getting some interesting information or a story in the process.
That’s what native advertising looked like in the 1960s. So what does it look like now?
The “so what?”
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