Skip to main content
Blog Post

Totally Nasty: Our Newest Communications Campaign for the Colorado Department of Public Health & Environment

Our audacious concepts are highly relevant for kids, but a departure from traditional targeting strategies
February 3, 2016
We’re proud to announce the launch of our new mass media campaign for the Colorado Department of Public Health and Environment (CDPHE).
The campaign targets teens (ages 12-17) with illustrations and concepts that are far outside traditional strategies employed by public health agencies to prevent tobacco initiation. The “Tobacco is Nasty” campaign was inspired by kids’ fascination for all things funny and gross – boogers, kissing, bugs, bodily functions.
Tobacco is Nasty engages kids in their own language with vivid visuals of disgusting scenarios, paired with a stark message: While these things may be nasty – they won’t kill you. Tobacco will. In fact, tobacco kills half the people who use it.
The Tobacco is Nasty campaign is being supported by a paid media buy that touches every part of the state, along with a robust social media presence to meet children where they are – on mobile, YouTube and other social channels.
To see the new website that supports the campaign, visit
Tobacco Is Nasty Sample Lg
Tobacco is Nasty Sample Lg 2
two women talking on a couch

Who Do We Trust To Deliver Credible Information?

| Blog | No Comments
Who do you listen to for information about social issues? Your doctor? Your favorite celebrities? Your pastor? Your mom? According to a recent Ad Council study, most people trust close…
Benilda Samuels

AYA Foundation empowers Colorado’s Black community through economic development — and Benilda Samuels is leading that revolution

| Blog | No Comments
Here’s a sobering fact: In Denver, only around 1.4% of businesses are Black-owned. That lands our city at the #6 position for U.S. metropolitan areas with the lowest percentage of…

SE2 Graphic Designer Diana Garcia brings diverse perspectives to new role

| Blog | No Comments
Recently I sat down with graphic designer Diana Garcia, SE2’s newest team member, during her first days on the job. We talked about her passion for graphic design, designing for…