Totally Nasty: Our Newest Communications Campaign for the Colorado Department of Public Health & Environment
Our audacious concepts are highly relevant for kids, but a departure from traditional targeting strategies
We’re proud to announce the launch of our new mass media campaign for the Colorado Department of Public Health and Environment (CDPHE).
The campaign targets teens (ages 12-17) with illustrations and concepts that are far outside traditional strategies employed by public health agencies to prevent tobacco initiation. The “Tobacco is Nasty” campaign was inspired by kids’ fascination for all things funny and gross – boogers, kissing, bugs, bodily functions.
Tobacco is Nasty engages kids in their own language with vivid visuals of disgusting scenarios, paired with a stark message: While these things may be nasty – they won’t kill you. Tobacco will. In fact, tobacco kills half the people who use it.
The Tobacco is Nasty campaign is being supported by a paid media buy that touches every part of the state, along with a robust social media presence to meet children where they are – on mobile, YouTube and other social channels.
To see the new website that supports the campaign, visit TobaccoIsNasty.com.
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